U of L Hospital desk area

U of L Hospital center sign

U of L Hospital Comic Sign on Wall

UofL Health Today is a Breakthrough Day Comic Sign

UofL Health Emergency Outdoor Signage

UofL Health Medical Center Outdoor Entrance Signage

The Result

Because of early planning and great teamwork, the transformation went well. The rebranded messaging helped create a positive attitudinal shift for the hospital personnel, while communicating to the public that a welcomed change was happening.