Garden on the Wall
Case Study: Garden on the Wall
Garden on the Wall wanted to increase awareness at its retail location, educate prospects about their products and show off what their brand can provide for events. The company uses preserved moss, eucalyptus, ferns and other plants to create beautiful, natural vertical gardens.
FASTSIGNS® provided dimensional letters and logoed signage to brand the exterior of Garden on the Wall’s retail center. An interior sign and engraved plates were designed by FASTSIGNS to help point out and educate on the different types of plants on the retail displays. The FASTSIGNS team wrapped the company van with vehicle graphics to help increase brand visibility on the road and during deliveries.
The next step was to brand the trade show display. FASTSIGNS designed a stand-alone wall and counter for the display. Then, FASTSIGNS worked with Garden on the Wall to make it more impactful by adding acrylic dimensional “ornaments” that communicated the low maintenance benefits of a Garden on the Wall.
The owner of Garden on the Wall, Mine’ Hisin was very pleased with the results and said, “I didn’t know exactly what I needed, but FASTSIGNS took the design lead. They came back with several options and took care of everything on the technical side and installation. Everything looks great and the van wrap has been turning heads.”
The new, educational retail displays resulted in Garden on the Wall growing their client list to include Starbucks and Hilton. Garden on the Wall has been building a presence in various markets by bringing their exhibit to events. The booth was a finalist for best large exhibit at the Boutique Design New York trade show out of more than 500 booths.