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FASTSIGNS® Corporate Leadership Bios


  • C_Monson_2018_photo

    Catherine Monson, CFE

    Chief Executive Officer and President

    Catherine became CEO of FASTSIGNS International, Inc. in 2009, bringing over 30 years of franchising and management experience.

    In 2009, she received the International Franchise Association (IFA) Bonny LeVine Award in recognition of her contributions to the growth of the franchising industry and in 2010, the Dallas Business Journal named her a top Women Industry Leader in the Dallas Metroplex. In 2012, Catherine appeared on the Emmy Award-winning series Undercover Boss to learn new ways to advance the FASTSIGNS® brand. In 2015, she received the International Franchise Association’s first Franchise Action Network “FAN of the Year” award for her advocacy work in the franchising community. In 2016, she was selected as a Soderstrom Society Inductee for her contributions to the printing and graphic communications industry and was also honored with the 2016 Leadership Award from the Women That Soar organization. In 2018, she was honored by the Sales and Marketing Executives International (SMEI) with their Ambassador of Free Enterprise Award.

    Catherine has served on the Board of Directors of the IFA since 2008 and is currently in the role of Vice Chair. Additionally, she serves on the Board of Directors of Brain Balance, a franchise company with a non-drug alternative for children with behavioral challenges, and serves on the Board of Directors of the franchisor Big Blue Swim School, one of the nation’s fastest growing swim schools. She is a keynote speaker at many franchise industry events, as well at many sign and visual graphics industry events.

  • Ron Herbert - Chief Financial Officer

    Ron Herbert, CPA

    Chief Financial Officer

    Ron has almost 30 years of experience in growth companies focused on business services, technology and healthcare software. He has been FASTSIGNS International’s Chief Financial Officer (CFO) during two different periods; first from October, 2014 through June, 2017, and again beginning in November, 2018. During the time in between, Ron was the CFO of Pieces Technologies, a venture-backed healthcare software company using artificial intelligence and social determinants of health to improve patient outcomes.

    Prior to October, 2014, Ron was the CFO for private equity backed FairPay Solutions, a healthcare technology company focused on payment integrity and cost containment; prior to that, he was the CFO of BPO Management Services and Healthaxis. He has also served as a consulting CFO for VirtualCFO, providing fractional CFO and other financial services for companies such as venture-backed startups, small public companies and corporate spin offs.

    Ron is a graduate of Southern Methodist University, began his career as a public accountant with Ernst & Young and is a Certified Public Accountant in the State of Texas.

  • Mark-Jameson102013

    Mark Jameson, CFE

    Executive Vice President, Franchise Support & Development

    Mark is a Certified Franchise Executive (CFE) with more than 20 years of experience in all aspects of franchising in both consumer industries (home services, food and retail) and in business-to-business (flooring; signs and graphics). His extensive franchising background includes franchisee relations, operations, training, company store operations, franchise law, intellectual property, financial management, procurement, technology, and sales and marketing.

    He joined FASTSIGNS International in 2009, and today leads Franchise Support (including Training, Operations and Supply Chain) and global Franchise Development. Mark’s responsibilities cover overseeing “lead to lights on” support (through Franchise Sales, Real Estate and Development Services teams) and then continue seamlessly into providing ongoing, lifelong franchisee support (through the Training, Operations and Supply Chain teams).

    Mark has been a panelist and panel leader for sessions at many International Franchise Association Conventions and at the Franchise Development Leadership Conference, and has spoken at international franchise forums in Middle East, Peru and the United Kingdom.

    Since joining the company, the brand has added more than 200 locations domestically and signed international agreements to enter twelve new countries (UAE, Malta, Italy, Greece, Chile, Spain, the Caribbean, and 4 others in the Middle East).

    Prior to joining FASTSIGNS, Mark was the Vice-President of Franchise Development for 8 years for multiple franchise-owned brands at CCA Global Partners including ProSource Wholesale Floor Covering.

  • Drue Townsend

    Drue Townsend

    Senior Vice President of Marketing

    Drue Townsend has over 30 years of experience as a marketing, advertising and public relations professional in the franchise, restaurant, hospitality and telecommunications industries.

    With an extensive business-to-business marketing and advertising background, Drue held positions of increasing responsibility in both advertising agencies and corporate marketing departments prior to joining FASTSIGNS International, Inc. in 1995. Her experience includes working for small-to-mid size ad agencies and companies (Brownlee & Associates Advertising, Snap-Drape, Multi-Dimensional Marketing and Brice Foods (I Can’t Believe It’s Yogurt), and on mid-to-large business-to-business and consumer advertising agency accounts including Taco Bell, Frito Lay, Miller Brewing Company, Pepsico, Weathermatic, Northern Telecom and NEC America.

    She is charged with developing marketing strategy and leading the team that executes the initiatives for the FASTSIGNS® system across all channels, including digital marketing, creative services, content and communications, social media, public relations, broadcast media and direct marketing. She also serves as the marketing liaison to FASTSIGNS marketing teams in other countries (whether directly supported or through Master Franchise arrangements).

    A native Texan, Drue holds a BBA in Marketing from Texas A&M University.


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