Stickers and decals are one of the most overlooked forms of advertising and marketing for small businesses. Let’s take a quick look at what some businesses are missing out on.
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While they may seem the same to most people, there is a difference between stickers and decals.
A sticker is a label usually made from paper or plastic. It has temporary or permanent pressure-sensitive adhesive on one side, allowing it to stick to surfaces.
A decal is a label made from a more durable material, such as vinyl. Decals also have a stronger pressure-sensitive adhesive on one side but are generally thicker and more resistant to weather and wear than stickers.
Stickers and decals are made by designing a graphic or text with a program like Adobe Photoshop or Illustrator. This design is converted to a vector file format, ensuring it is scalable, so the graphics don’t lose clarity.
Once the file is created, the image is printed onto the chosen medium – either sticker material or vinyl. Once the printing has finished, the graphic is cut with a die-cut plotter.
Custom Stickers and Decals for Marketing
Most small businesses don't think about stickers and decals as a form of marketing. However, they are an excellent way for small businesses to break into a busy market and attract customers. Custom stickers and decals are used for a variety of marketing purposes, such as:
Product promotion
New business announcements
Special sales and promotions
Brand promotion
Where to Use Custom Stickers and Decals
Give them away for free at events and trade shows
Place them on company vehicles
Distribute them to customers with their purchase
Include them in direct mailers
Apply them to storefronts or office windows
Give them to establishments who support small businesses
Use them as labels on custom products
Benefits of Marketing with Stickers and Decals
Save money on marketing with a cost-effective option
Advertise the brand name and logo
Generate word-of-mouth marketing
Promote special sales and discounts
Display company contact information
Decals are also easy to remove, making them ideal for short-term promotions and events.
At FASTSIGNS® of Sacramento/Natomas Airport Area, CA, we specialize in custom stickers and decals for marketing and many other sign products and services. Contact us to get started today.