AI is everywhere these days - and yes, we use it too, but not the way you might think. At FASTSIGNS of Springfield, AI is a tool, not a designer. It helps us move faster on the technical side so our team can focus on what really matters: bringing your ideas to life with clarity, accuracy and experience you can’t automate.
AI can generate layouts or previews but it can’t tell when a color feels too harsh under sunlight or when a layout won’t catch a passerby’s eye. We’ve spent years learning how materials, lighting and distance affect how your brand is seen and we use that knowledge to make sure your sign does its job perfectly. And AI doesn’t know about manufacturing best practices either.
Good design doesn’t happen with just a few prompts on an AI app. Here’s what we look for when creating signs that get noticed:
Less is more.
oo much text overwhelms people. A simple message is easier to read and remember.
Visibility.
Most signs are seen on the move - design so it’s clear even from a distance.
Use contrast wisely.
Strong contrast draws the eye. Without it, your message fades into the background.
Brand integrity
Your colors and logo shape recognition. When they’re distorted, so is your brand.
Whether you’re designing with your favorite software, a few expert habits make a big difference. Always download in high resolution (300 DPI), use CMYK color mode for accurate print colors, and make sure your fonts and images are embedded. These small steps keep your design crisp, readable and ready for production!
Our expertise in both technology and design inspires us as we develop smarter, faster ways to move projects from concept to production. In our invite only online catalogs for example, clients are be able to upload their artwork directly for production, supported by the same human care and expert review that define every FASTSIGNS project. It’s technology built for speed, guided by experience and shaped by your local humble sign experts.