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Custom Storefront Signs: A Simple Guide for Local Businesses

Author: FASTSIGNS®

Custom storefront signs, also called fascia signs, are one of the most important ways to attract customers and showcase your brand. Positioned above entrances or along building facades, these signs create a first impression that can draw people in. In Tucker, Decatur, Chamblee, Stone Mountain, Lithonia, Doraville, and Smoke Rise, storefront signs are a must-have for any business that wants to stand out and be remembered.

Why Use Custom Storefront Signs?

  • They build brand visibility – Your sign is often the first thing customers see.
  • They attract foot traffic – Eye-catching designs can pull people in from the street.
  • They reinforce professionalism – A quality sign makes your business look established.
  • They work 24/7 – Even after hours, your sign keeps advertising for you.

When Should You Use Storefront Signs?

  • Opening a new business or location
  • Rebranding with a new logo or colors
  • Replacing an old or worn-out sign
  • Highlighting seasonal promotions or special events
  • Adding nighttime visibility with lighting upgrades

Storefront signs should be designed to match your brand style and be clearly visible from a distance. They are most effective when paired with good lighting and strategic placement.

How Do You Use Storefront Signs?

Here are some ways to get the most from your storefront signage:

  • Choose high-contrast colors for easy readability.
  • Include your business name, logo, and key service or product.
  • Add lighting to make the sign visible day and night.
  • Position it for maximum visibility from the road or sidewalk.

Other Names for Storefront Signs

Storefront signs may also be called:

  • Fascia signs
  • Building signs
  • Business frontage signs
  • Exterior business signs

A Short History of Storefront Signs

Storefront signs have been used for centuries to identify shops and services. In the past, hand-painted wooden signs or hanging symbols like a boot for a cobbler or a mug for a pub were common. Over time, materials evolved to include metal, neon, and acrylic. Today, modern printing and lighting technology allow for bold, illuminated designs that can be seen from far away, day or night.

Why Storefront Signs Are a Smart Choice

Storefront signs are one of the most effective ways to make a lasting impression on customers. Whether you’re opening a new shop in Lithonia, refreshing your brand in Chamblee, or adding visibility to your business in Doraville, a professionally designed fascia sign can help your business stand out. Across Tucker, Decatur, Stone Mountain, and Smoke Rise, they remain a vital tool for building recognition and driving foot traffic.

FAQs

  • Low cost and can be produced in large quantities as handouts during an event or promotion for an event
  • A simple way to handout an invitation or remind a prospect of your products and services
  • Quick turnaround, FASTSIGNS® of Tucker can help design and produce within a day or two
  • Postcards have a storied history for long-distance communication and travel memories