When it comes to grabbing attention right outside your storefront or event, few tools are as effective as A-frame signs. Also called sandwich boards, these foldable, portable signs have been a favorite for decades—and for good reason. They’re versatile, affordable, and eye-catching, making them a go-to option for local businesses and organizations looking to connect with people passing by.
What Are A-Frame Signs?
An A-frame sign is a freestanding, double-sided sign shaped like the letter “A.” Typically placed on sidewalks, entryways, or high-traffic spots, these signs are designed to be both noticeable and easy to move. They come in various sizes and materials, from lightweight plastic to sturdy metal frames.
Why Choose A-Frame Signs?
Here are some reasons why local businesses and organizations love them:
Cost-Effective Marketing – Compared to large billboards or digital advertising, A-frames offer affordable, long-lasting promotion.
Highly Visible – Placed at eye-level, they naturally catch the attention of pedestrians and drivers.
Versatile Use – Perfect for daily specials, sales, event directions, or welcome messages.
Easy to Update – Many A-frames allow for changeable inserts, chalkboard surfaces, or whiteboard designs, so your message can change as often as you’d like.
Portable – Their lightweight, foldable design makes it easy to set up and store at the end of the day.
Popular Uses of A-Frame Signs
A-frame signs can be used in countless ways, such as:
Restaurants & Cafes – Showcasing daily specials, happy hours, or seasonal promotions.
Retail Shops – Advertising sales, new arrivals, or clearance events.
Schools & Churches – Giving directions to events, fundraisers, or community activities.
Real Estate – Guiding visitors to open houses or property showings.
Events & Festivals – Marking entrances, parking areas, or booth locations.
Tips for Creating an Effective A-Frame Sign
If you’re investing in one, make sure it stands out and communicates clearly. Here are a few tips:
Keep It Simple – Use short, clear messages that can be read in seconds.
Use Bold Colors – High-contrast designs attract more attention.
Add Your Branding – Include your logo, brand colors, or tagline.
Make It Changeable – If your promotions change often, consider a chalkboard or insert-based A-frame.
Location Matters – Place your sign where foot traffic is high but not obstructing walkways.
Final Thoughts
For local businesses and organizations, A-frame signs are a smart and affordable way to boost visibility, attract new customers, and share timely messages. Whether you’re running a coffee shop in the neighborhood, managing a school event, or promoting a community fundraiser, an A-frame sign can be the extra push that draws people in.
If you’re ready to take your storefront or event signage to the next level, consider investing in a customized A-frame sign—it may be small, but it packs a big marketing punch!