How and Why to Create a Signage Plan For Your Business

Author: FASTSIGNS® of Annapolis, MD
a large sign indicates the produce section of a grocery store

Whether your business is well-established or just getting started, signs and graphics are invaluable assets that should not be overlooked. A well-constructed, eye-catching sign can help your business stand out from competitors and bring in new business. A signage strategy should be integrated into every savvy marketing business plan. Below, we take a look at why your business should have a strategic signage plan, what to include in the plan and the details for making your signage as memorable and effective as possible.

Why Does Your Business Need Signs?

“Don’t judge a book by its cover,” is not an adage you should consider when designing a business signage plan. Oftentimes, a sign is the first contact anyone will have with your business and should give a lasting impression—one that is positive. Other than a stellar first impression, here are a few more reasons your business should develop a strategic signage plan to increase sales and brand loyalty:

  • Signs are one of the most cost-effective forms of advertising
  • A sign introduces you to those passing by, who might not know your business
  • Signs work 24/7 to advertise for your organization
  • Wayfinding signage will help people locate your business among the competition
  • Businesses may increase sales just by adding a good sign
  • Signs displaying your logo create brand recognition