Anthony’s Pizza & Subs in Winchester, VA relocated and needed to make a strong visual impression both inside and outside their new location. The owners also wanted to communicate that they are more than just a pizza shop.

The Anthony’s Pizza & Subs logo was redesigned to better align with their goal of being viewed as a casual dining restaurant. Large channel letters spelling out the Anthony’s name were installed on the building’s exterior to get attention from the road. New lighted “Enter” and “Exit” directional signs help guide traffic flow at all hours. Inside the restaurant, dimensional wall graphics and murals serve as unique decor that reinforce Anthony’s Pizza & Subs brand message. Etched and frosted glass panels provide a visual barrier between diners and extend the branding to the decor. The restroom and ADA signage were also designed to complement the new look and feel.

The new logo, signs and visual graphics helped Anthony’s Pizza & Subs provide a more family-friendly atmosphere for diners and establish itself as a casual dining restaurant that provides more than just pizza.

Companies should evaluate their branding and visual graphics when relocating and take advantage of the blank canvas opportunity that comes with a new location. Need to rebrand a new or acquired space? FASTSIGNS® is more than ready to help.