• Vanessa Davidson

    Director of Content and Communication
    First arrived at FASTSIGNS: 2016
    My role at FASTSIGNS: I lead the Content and Communication team and all efforts related to social media strategy, communications support and copy writing.
    About me: I’m awesome at most things, including crafts and decor. Drug of choice = Diet Dr. Pepper. Some might call me sassy... I don’t correct them.

4 Promotional Products to Make Your Brand Memorable

by Vanessa Davidson

As you look for the right promotional product for your next trade show, business meeting or product launch, there are a few things to consider that help you extend your brand message and ensure that your brand stays top of mind.

While you want to find a promotional item that fits your brand personality, you should start by determining your target demographic and research the longevity of your giveaway. Pens are great, but they are easily lost and may fall to the bottom of a drawer. Choose a promotional giveaway that stands the test of time and has a high likelihood of being used over and over. Make a big impact with promotional products that are unique and tie back into your business or event theme.

Here are top promotional products you might never have thought of:

High-End Video Brochures

1. High-End Video Brochures

Every company and organization is looking for ways to set their brand apart. From universities that need to recruit athletes to companies pitching an expensive solution, an innovative product such as a video brochure can help you tell your story and set the stage for a meeting. Video brochures are ideal for generating brand awareness and the wow-factor of a video message in a small brochure format that helps you connect with people in a unique way.

Selfie Sticks

2. Mobile Accessories: Selfie Sticks and External Battery Chargers

With the ability to print your logo on tech gifts, you can reach all age groups and demographics with custom mobile accessories. It’s safe to say that almost anyone can use an extra battery charger/power bank or selfie stick to have some fun during an event. Custom printed selfie sticks with your logo are ideal corporate gifts and great promotional products for trade shows because of the high perceived value.

Hot Sauce

3. Branded Food Products: Chocolate, Seasoning and Hot Sauce

It’s great to send a box of chocolates with a thank you note to an important customer, but what happens when the note is thrown away and the box sits open for other in the office to enjoy? This is solved with branded food products that bring a smile to your audiences face and keep your brand top-of-mind. Promotional items like seasoning and hot sauce can feature your company logo and will be used many times. Hot sauce would also be perfect for a summer events and may last for several months.

Promotional Coasters

4. Custom Promotional Coasters

Most conference rooms or office can benefit from branded coasters. If you send your customer or prospect branded coasters with your logo, they will likely be used for years to come in an office or conference room with many decision makers sitting around. From leather, cork and stone coasters to custom koozies to promote your event, promotional products can be personalized with your brand message.

Promotional products and branded merchandise set you apart in trade shows, corporate meetings and big events. Choosing a promotional product from seemingly unlimited choices can be a challenging process. We’re more than ready to help you find a promotional product that is a crowd pleaser. Find a FASTSIGNS center near you to get started.



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