FASTSIGNS International has a working relationship with Adobe and recently, I was invited to an Adobe “lunch and learn” at a fancy schmancy local restaurant.
The attendees at my table were from Fossil’s home office. Small world: one of the ladies had toured the FASTSIGNS International corporate office in the past and was truly impressed with the way we have showcased signage and comprehensive solutions inside our building.
The main focus of the lunch and learn was all about Adobe® Stock, Adobe’s solution for stock photography. As a bonus, there was also knowledge shared about the latest release of Creative Cloud programs including the new shared libraries.
What is a shared library? Adobe instructs that you can create and share colors, character and paragraph styles, Adobe Stock assets and more in your favorite Adobe Creative Cloud desktop and mobile apps. Then, you can access them across other Creative Cloud apps anytime. Share libraries with anyone who has a Creative Cloud account, keep designs consistent and even create style guides to use across projects. Adobe CreativeSync powers your libraries and keeps everything up to date and at your fingertips.
Across the Creative Cloud Suite, most Digital Designers use InDesign, Photoshop, Illustrator, Premiere Pro and After Effects daily. All of these software programs now (with this latest software update) have a library panel that shows up inside the application(s). Anything you have imported will show up in this library and you can also customize your own library to share.
I see it as a great tool to share brand standards. You can add a color palette, fonts, style guides, approved logos, etc. You can also control who is able to edit the library if you don’t want changes made. It is also very efficient if you are working with different clients; you just switch to whatever library grouping you need. Your library items are automatically synced to your Creative Cloud account, so you can work with them anywhere, even offline.
You also have the ability to link assets in a custom library. That way, if somebody edits the asset, it will automatically be updated through the Cloud (and all instances of the shared library). For a short tutorial on how to use shared libraries, click here.
What is Adobe® Stock?
Purchase, access and manage high-quality, royalty-free Adobe Stock images, graphics and videos directly from your favorite Creative Cloud desktop apps. Search and browse assets right within your Creative Cloud Libraries, which now offer support for video in Adobe Premiere Pro CC and After Effects CC.
It’s Adobe’s stock photo library. From what I can tell, it is on par with its competitors but Adobe is making it super convenient. You can search 50 million photos, videos, illustrations and graphics for that perfect image without leaving Adobe’s Creative Cloud Suite. You can find a photo you like, download a watermarked version if you aren’t ready to purchase (by the way, you download it to - you guessed it - a library) and voila. Your layout is now ready for approval. Extra bonus: if you made a few (non-destructive of course) edits to the watermarked photo, once you purchase the full resolution photo, those edits are applied.
What’s a non-destructive edit? Adobe’s definition is that nondestructive editing allows you to make changes to an image without overwriting the original image data, which remains available in case you want to revert to it. Because nondestructive editing doesn’t remove data from an image, the image quality doesn’t degrade when you make edits.
This is best illustrated in Photoshop by using several techniques—adjustment layers, smart objects, smart filters, masking, etc. For more information, read here. To see Adobe Stock in action, click here.
Even though it was rainy and I had to park far away from the restaurant, I left there excited about new features and opportunities with Adobe’s new offerings. And I made a new friend.
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