A Visual Communications Checklist for a Successful Event

by April Angele

Organizing an event can be a hectic experience that sometimes leaves even the best professionals overwhelmed and stressed. Whether it’s a business conference, trade show or convention, you know managing a big event presents challenges from beginning to end. So where do you start? We’ve gathered a comprehensive checklist of signs for events to get you on the right track. Make sure to include these in your initial planning, and avoid any unnecessary surprises.


Signage solutions designed to keep all attendees organized and safe throughout the event.

  • Restroom Signs: Don’t forget the basics. These highly recognizable signs will help attendees locate a restroom for regular use or an emergency.

  • Parking Signs: Essential in an unfamiliar environment, these signs direct vehicles where to go upon arrival and prevent confusion and potential accidents.

  • ADA Signs: Required by federal law, addressing these sign requirements will keep your event safe for every person in attendance, prevent potential legal trouble, and enhance your event’s reputation.

Wayfinding: Signage solutions designed to help attendees safely and efficiently get from one place to another 

  • Digital Kiosks: An updated take on the handheld map, these interactive guides provide attendees with a more detailed directory.

  • Directional Signage: A traditional guide to your destination, these simply marked signs provide a quick reference for attendees on the go.

  • Room ID Signs: Basic but distinctive, these signs clearly identify room names and numbers for attendees in an unfamiliar building.

Stage: Signage solutions designed to present a professional and visually striking face to the entire event audience


  • Video Wall: The bigger, the better when it comes to digital video walls, where presenters are given more tools to enhance their program.

  • Podium Graphics: An event staple, a podium can be given a creative facelift with easy-to-install graphics, decals, or wraps that extend your event branding and present a professional look.

  • Stage Graphics: If the video wall is out of budget, these graphics are capable of transforming your stage from a standard structure into an impressive and engaging display.


Entertainment: Signage solutions to enhance aesthetic presentation as well as create an enjoyable, memorable event for attendees.

  • Projection: An advanced display, these impressive visual communication tools create an interactive experience that will leave attendees wide-eyed and ready to interact with your brand.

  • Interactive Digital Signage: Engagement is the name of the game, and these digital solutions are leading the way, allowing for customized content and touchscreens that more accurately match today’s user experience.

  • Digital Posters: An updated version of their paper counterpart, digital posters promote and inform attendees of upcoming event sessions, wayfinding solutions and safety procedures.

While these aren’t the only signs you’ll need to execute a great event, they’re a good place to start. So take your time, make sure you’re prepared for any situation, and commit to making your next event as safe, convenient and entertaining as possible. For more help with your signage for events, contact FASTSIGNS at 800-FASTSIGNS for more great solutions.

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