Rebranding: 3 Companies that Refreshed and Realigned Their Visual Communications

by Jayme Nelson

The best signs and visual graphics convey what a brand “is” or what an organization does, and should identify, educate, inform or sell.  Whether you are trying to reach a new audience, promote a new marketing message, expand your product offering or just add new life to branding, you should consider refreshing or realigning your visual communications. These three businesses did just that, and it has paid off for each of them.

1. Bargain Storage

Bargain Storage updated branded graphics

Bargain Storage updated the visual graphics at their corporate office and then decided to implement the same branding updates to all of their existing and future locations. The new modern and brand-consistent look attracts attention outside with large building graphics, and directs visitors inside where they can find wall graphics, dimensional letters and branded safety signs.

2. Home Savings Bank 

Home Savings Bank refreshed signage

Home Savings Bank underwent a complete renovation of their flagship branch and acquired four additional locations that needed rebranding. A custom sign package was designed to increase brand awareness and highlight the bank’s logo. New monument signs, LED cabinet signs, banners, window graphics, directional signs and dimensional letters were designed and installed. The signs and graphics have helped increase traffic at their locations while presenting a visually consistent brand.

3. Bootcamp Pilates 

Bootcamp Pilates high impact branded graphics

Bootcamp Pilates wanted to reposition their brand to attract new clientele, which included updating both their interior and exterior signs and graphics. Their new custom signs incorporate the colors and patterns of their bold green and black logo, creating a cool vibe inside on walls and glass, and attracting attention from the street with building and window graphics. The result is a unified brand look with high impact graphics that help better position the business within the health and fitness sector.

Regardless of your industry or the size of your business, periodically refreshing and realigning your custom signs and visual graphics can help your organization better represent itself as it evolves.

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