Medfield Public Library needed to extend their new branding consistently throughout their multi-level space and foster an environment for learning. They also wanted to make it easier for people to find what they were looking for quickly, without having to ask staff members for directions.
After consulting with the library and discussing their various challenges, FASTSIGNS® suggested a comprehensive visual communications wayfinding solution to bring the library’s brand to life and improve navigation throughout the facility.
A variety of custom branded wayfinding signs were created to identify library departments and direct visitors to where different genres of books were located. Directional signs were placed on walls and above doorways. Banner stands were placed near the library’s entrance to communicate where specific collections were located.
Signs were placed on top of shelves and at the end of the aisles, labeling each area to help visitors locate books and other media. In the music section, magnetic signs were mounted on metal CD racks so they could be easily moved. Large wall graphics displaying the library’s logo and tagline communicated the brand messaging and enhanced the space.
FASTSIGNS helped visually communicate Medfield Public Library’s new branding, enhanced wayfinding in and around the space, and created a cohesive look throughout the library. “FASTSIGNS presented many solutions to our signage challenges that we would have never thought of,” said Kristen Chin, director of Medfield Public Library. “The end result is wonderful and we have had a lot of positive feedback. It was really easy to work with FASTSIGNS; they were very accommodating to our needs and any last minute changes we made.”
*FASTSIGNS of N. Attleborough, MA is owned by Joseph Tavares.