(HOLLY HILL, Flo.) Jan. 21, 2021 - FASTSIGNS® of Daytona Beach, FL believes in the value and strength of community partnerships. As a result, they recently partnered with Jonny Nomad Media to rebrand the Holly Hill Chamber of Commerce. The rebrand was inspired by a conversion between FASTSIGNS Franchisee, Carmen Ruiz and Holly Hill Chamber of Commerce’s newly-appointed Executive Director, Samantha Crouch.
As a native and resident of Holly Hill, Executive Director Crouch saw the need to bring more awareness to Holly Hill and elevate the chamber’s presence and overall brand in Volusia County. With a desire to transform the chamber, this project will help them match the new vision, enabling them to promote the area in a positive way. The Holly Hill Chamber is an integral part of the economic landscape, and during the COVID-19 pandemic, the chamber team worked tirelessly to help local businesses move forward and reopen safely.
“When I suggested a reband, what excited me the most was the opportunity to work with Chamber Professionals and Community Leaders, having them share what they love most about Holly Hill and why it’s a great place to do business,” said Carmen.
“We needed to create a brand identity that would help us define our values, as well as, branding that would establish a positive image, familiarity and recognition within the marketplace. Branding is much more than just an image. It’s how we operate internally for our customers. This new brand will showcase all of the new opportunities our businesses will have, and the meaningful interaction they can create with other business owners, as well as residents,” said Crouch.
As a small municipality of 12,042 residents and about 1,103 businesses, Holly Hill is often overlooked. Sitting between two larger municipalities, it is often classified as a drive through bedside community though it plays an important role in the economic development of the Volusia County area with new state-of-the-art facilities like Pictona at Holly Hill, a 24-court pickleball facility serving the greater Daytona Beach area and community staples like Bob’s Space Racers, the inventor and manufacture of the famous Whac-A-Mole and the popular award-winning Copper Bottom Craft Distillery, founded and manufactured in Holly Hill.
Jonny Magil, owner of Jonny Nomad media and a professional Photographer/ Videographer who moved to Volusia County five years ago, said he constantly finds himself and his cameras focusing more and more on Holly Hill. Through the rebrand initiative, he hopes to capture and share the beauty and character of Holly Hill through his lens. This project involves a series of pictures of the area that showcase the artistry behind his work.
“Jonny is invested in the area and has an evident love and passion for all things Volusia County,” said Ruiz. “For a rebrand, I thought it would be great to have photography with the new LOGO design of the Holly Hill Chamber. His work is truly a labor of love, and I knew he was the perfect partner for this project.”
The rebrand will equip the Chamber with a fresh, modern and timeless logo along with a 20+ image Photography Series and pillar icon focused on the Chamber’s Mission of Advocacy, Education, Community and Networking. These assets will be located at the HollyHillChamber.com website in high-quality, professional formats for the public to encourage the promotion of Holly Hill.
“Holly Hill has been such a wonderful and supportive community to FASTSIGNS® of Daytona Beach, FL. As a Visual Communications Company, we are in the business of storytelling and bringing ideas to reality. This project lines up perfectly with our objectives that include Graphics, Design and Strong Community Partnerships,” said Ruiz. “My hope is that this will generate enthusiasm throughout our City and that more business owners will begin to share their own stories.”
The rebrand was unveiled at the Holly Hill Chamber of Commerce - Holly Hill, State of the City this morning to 100 local Holly Hill chamber members, community leaders and elected officials.