Incorporating Digital Technology and Trade Show Graphics Helps Build Engagement

Author: Christina Krenek

(CARROLLTON, Texas) — It can only take seven seconds for people to make a first impression; therefore it’s important for companies exhibiting at trade shows and events to use visual marketing solutions that engage, educate and motivate attendees. By incorporating digital technology with trade show signs and graphics, businesses and organizations can build more engagement and elevate their presence at trade shows.

“Trade shows and events give businesses valuable opportunities to create face-to-face connections with prospective customers, deepen relationships with current customers, and educate and promote products and services in memorable ways,” said Drue Townsend, Senior VP of Marketing for FASTSIGNS International, Inc. “To help maximize trade show programs and see more success, brands should set measurable goals, then use a mix of sign and graphic solutions designed to accomplish those goals and make a lasting impression.”

Before an event, printed postcards or brochures can be used to invite people, a SMS text messaging program can send periodic brand updates to those opted-in and a branded event website or smartphone app can communicate anticipated show specials. During an exhibit, floor graphics, hanging ceiling signs, video projection and wearable LED name badges can attract visitors. Engaging graphic solutions that can help inform and sell include wall or panel graphics, retractable banner stands, logoed table coverings and a digital kiosk or interactive touchscreen display. Giving away unique promotional items, informational flyers and product samples can keep brand messages top of mind after the show.

KentuckyOne Health, the largest healthcare provided in Kentucky and long-time FASTSIGNS® customer in Louisville, hosts expo events to promote health and wellness in the community. The organization uses comprehensive visual communications solutions to create a unified, branded look and to engage visitors including large wall panels, standalone displays, bus wraps, flags, ceiling signs and digital displays.

“With the right planning and proper execution, blending trade show graphics and digital technology can help businesses create an impactful customer experience, increase awareness and sell more,” Townsend said.


FASTSIGNS International, Inc. is the largest sign and visual communications franchisor in North America, and is the worldwide franchisor of more than 660 independently owned and operated FASTSIGNS® centers in nine countries including the US, Canada, England, Saudi Arabia, UAE, Grand Cayman, Mexico and Australia (where centers operate as SIGNWAVE®).

FASTSIGNS locations provide comprehensive sign and visual graphic solutions to help companies of all sizes and across all industries attract more attention, communicate their message, sell more products, help visitors find their way and extend their branding across all of their customer touch points including décor, events, wearables and marketing materials. Learn more about sign and visual graphic solutions or find a location at Follow the brand on Twitter @FASTSIGNS, Facebook at or on LinkedIn. For information about the FASTSIGNS franchise opportunity, contact Mark Jameson at (214) 346-5679.