SMEI Announces Catherine Monson as 2018 Ambassador of Free Enterprise

Author: Vanessa Davidson

NEW YORK, NY - Sales and Marketing Executives International (SMEI) recognizes individuals who have made extraordinary contributions to the free enterprise system through leadership and demonstrated expertise in the areas of selling, marketing, or business leadership.  Honorees are business executives who have played a major role in leading a company and have demonstrated their belief in the value of sales and marketing disciplines in that success.  Honorees are also individuals of high moral character who demonstrate good business ethics.

SMEI announced today that Catherine Monson, CEO of FASTSIGNS International, Inc., will be inducted into the Sales & Marketing Hall of Fame in the SMEI Academy of Achievement as the 2018 Ambassador of Free Enterprise.

A special tribute and presentation ceremony will take place in Houston, TX, on January 19, 2018 at the 2018 FASTSIGNS International Convention.

SMEI President Willis Turner stated "While corporate America is being forced to take a closer look at itself, it is refreshing to honor an individual like Ms. Monson whose leadership is a professional beacon for today's business."


Founded in 1935, Sales and Marketing Executive International (SMEI) is a non-profit organization to advance the personal and professional growth of sales and marketing executives through the interchange of ideas, educational opportunities, and through professional certification.  For more information visit


The SMEI Academy of Achievement was established in 1990 to recognize notable lifetime contributions to the free enterprise system through personal and corporate success in sales and marketing. It is SMEI’s Hall of Fame, honoring those whose qualities of professionalism, ethical standards, leadership, and excellence have made the free enterprise system work and made the world a better place to live. For more information visit


Catherine Monson is the CEO and President of FASTSIGNS International, Inc. She joined FASTSIGNS® in 2008 and has more than 30 years of franchising and management experience in sales and marketing, operations, development, training and advocacy. Monson is a past recipient of the International Franchise Association’s prestigious Bonny LeVine Award. She has been recognized by the Dallas Business Journal as one of the top 25 Women Industry Leaders and an Innovator and an Influencer by Sign and Digital Graphics magazine. In 2012, Catherine appeared on the two-time Emmy Award-nominated reality series, Undercover Boss, to learn new ways to further advance the FASTSIGNS brand. In 2015, she received the inaugural Franchise Action Network FAN of the Year award for her advocacy work in the franchising community. In 2016, she was selected as a Soderstrom Society Inductee for her contributions to the printing and graphic communications industry and was also honored with the 2016 Leadership Award from the Women That Soar organization. She serves on the Board of Directors of the IFA, for the franchise companies The Learning Experience® andBrain Balance.


FASTSIGNS International, Inc. is the franchisor of more than 660 independently owned and operated FASTSIGNS® centers in eight countries including the U.S., Canada, England, Saudi Arabia, UAE, Grand Cayman, Mexico and Australia (where centers operate as SIGNWAVE®).

FASTSIGNS locations provide comprehensive sign and visual graphic solutions to help companies of all sizes and across all industries attract more attention, communicate their message, sell more products, help visitors find their way and extend their branding across all of their customer touch points. Learn more about sign and visual graphic solutions or find a location at Follow the brand on Twitter @FASTSIGNS, Facebook at or on LinkedIn. For information about the FASTSIGNS franchise opportunity, contact Mark Jameson at (214) 346-5679.