FASTSIGNS of Woburn, MA is proud to have been a part of the Saladworks sign project at the Woburn Mall. Saladworks is a well-known salad chain that recently opened a new location at the Woburn Mall, a high-traffic, newly developed shopping center in Woburn, MA. With their business sign being street-facing, it was important to invest in a high-quality outdoor business wall sign.

An outdoor business wall sign is one of the most effective forms of advertising, providing a business with increased visibility and the ability to direct customers. Studies have shown that a primary identifying wall sign can increase visibility by up to 50%. A well-designed sign not only increases visibility, but also helps to build brand recognition and loyalty.

saladworks building dimensional letters

Branding is a critical component of a business's success, establishing a unique identity and differentiating a company from its competitors. A sign can be used as a powerful tool for building brand recognition, as it is one of the most visible and tangible representations of a brand. By investing in a well-designed sign, a business can create a strong and consistent image and establish a positive reputation in the minds of its customers.

For the Saladworks location at the Woburn Mall, reverse channel letters were chosen as the sign type. A reverse channel letter sign is similar to LED channel letters seen at a mall, but with the illumination coming from behind the letters, creating a "halo lit" effect. The letters are made of stainless steel, making them durable yet lightweight, and can be painted with a matte, satin, or gloss finish. The Saladworks colored logo and black letters were painted satin finish, making the sign look vibrant and eye-catching.

saladworks light up dimensional letters on building

In terms of illumination, LED lighting is typically used and can be either cool white or warm white. For the Woburn Mall location, warm white was required, and FASTSIGNS produced the sign accordingly. It's important to note that all illuminated signs produced by FASTSIGNS are UL listed and comply with Woburn regulations.

In terms of permitting and installation, FASTSIGNS has extensive experience in understanding compliance with the bylaws and regulations of the City of Woburn. The sign was approved by the Woburn Mall and City of Woburn Building Department, and the installation process took place outside of business hours for minimal disruption. The sign was installed using individual letters, stud mounted several inches into the facade, with silicone to secure the letters in place and spacers for the "halo lit" effect. The final connection was made by a licensed electrician.

saladworks exterior dimensional letters logo

The Saladworks sign has proven to be an invaluable form of advertising for the business, and continues to look great over a year later. FASTSIGNS is proud to have been a part of this project, and is committed to providing high-quality products and services to enhance a business's branding. If you're looking to invest in a high-quality outdoor business wall sign, please don't hesitate to contact FASTSIGNS of Woburn, MA for a quote. As the trusted Woburn Sign Company, we are dedicated to meeting all of your business signage needs.