Ikonic Wings

Ikonic Wings Takes Flight with Eye-Catching Signage

The Challenge:

Ikonic Wings, a new startup chicken wing restaurant concept wanted to create a captivating visual identity that would both draw attention and embody the brand concept. The client needed help designing a comprehensive visual concept that would integrate regulatory and guest-focused signage while leveraging the restaurant’s unique southern charm and aesthetic.

The Solution:

After thorough consultations to grasp the client’s vision, the team incorporated the client’s own graphics and doodles as a starting point. They provided a comprehensive range of services from consultation to design and installation, saving the customer time and allowing them to focus on finishing the operational startup of the new venture. The design strategy embraced the idea of sign density by incorporating various sign types, including vinyl graphics, dimensional lettering, perforated window film, wall hangings, a digital menu and contour-routed signage. Exterior signage featured electrical channel letters with contour-shaped “wings”, highlighting the brand’s new logo as a powerful visual symbol for the restaurant.

The Result:

The visual solutions played a pivotal role in creating an inviting atmosphere tied to the brand promise, proving strategically placed signage helps increase foot traffic, a fact underscored by market research.* The custom graphics also increased visibility in the community, contributing to the restaurant’s initial success. *Journal of Marketing Communications

*This project was completed by FASTSIGNS® of Olympia, WA - Lacey.