Case Study - Todd Marcus Birds Exotic

The Challenge

When Zac Marcus took over operations of Todd Marcus Birds Exotic when his dad retired, he wanted to update the 35- year old business’s branding and visual image.

The Solution

FASTSIGNS® modernized the existing logo colors and implemented the brand changes across all of the marketing materials and signage. Each company vehicle received a partial or full wrap. Window graphics, featuring different types of birds, designed to disguise interior storage areas and block glare from the sun were added to the front of the store, which can be seen from a major highway.

Outside, the pylon sign was updated with the new branding, and new parking signs were installed. Inside, new directional signs, point of purchase signage and custom packaging labels for their special in-house items further extended the branding. Rounding out the visual refresh, FASTSIGNS provided new business cards, postcards, trade show banners and printed table covers.

The Result

Todd Marcus Birds Exotic’s signage was part of the company’s efforts to visually impress current clients and reach new customers.

“Sales are increasing and new clients, who saw the wrapped vehicles, are coming in from surrounding areas,” said FASTSIGNS’ Jeffrey Chudoff.

FASTSIGNS of Maple Shade, NJ is owned by Jeffrey Chudoff.