When customers have trouble finding your business, it can lead to frustration and lost sales. Wayfinding signs help prevent this by directing customers to your location. If you’re located in a busy area or large complex, wayfinding and directional signs can be an invaluable investment.
Benefits of Directional and Wayfinding Signs
Directional signs can be very helpful for employees, delivery people, and others who need to navigate your property. Well-placed directional signs help reduce congestion and improve efficiency.
In addition to their functional benefits, wayfinding and directional signs are an important aspect of your branding and marketing efforts. Signs that are well-designed and professionally installed give your business a polished, professional look.
Businesses That Use Directional Signs
Any type of business can use directional signs, but they’re prevalent in the following types of businesses:
Restaurants
Restaurants are often located in busy areas with many other businesses nearby. This can make it difficult for customers to find the location, especially if they’re not familiar with the area. Directional signs can help guide customers to your restaurant, and they can also be used to direct consumers to the correct entrance. If you have multiple entrances, wayfinding signs can help ensure that customers enter through the correct entrance controlling ingress and egress.
Hotels
Hotels often have multiple buildings on their property and are often located in busy areas. This can make it difficult for guests to find their way around. Directional signs help guests find their way to the entrance, parking, their room, the lobby, the restaurant, and other common areas.
Retail stores
Retail stores are often competing for eyeballs in packed malls with a plethora of signs. Retail businesses need to take advantage of all types of signs including wayfinding to cut through the clutter and lead customers to your retail shop quickly and without frustration.
Office Buildings
Office buildings have multiple floors and many different businesses located within them. This can make it difficult for employees and visitors to find their way around. Directional signs save time by providing information about which floor you are located on and then how to navigate elevators and hallways to find your room.
Hospitals
Hospitals and other healthcare facilities are often large and complex, making it difficult for patients and visitors to find the specific department they need. It is extremely important to have accurate, easy to read signs in an emergency situation. Directional signs can help patients and visitors find the correct department or office while in stressful situations.
Colleges and Universities
Colleges and universities are large and spread out, making it difficult for students and visitors to find their way around. Directional signs can help students and visitors find the correct building and then the particular classroom or hall they are looking for while on a large campus, like Sacramento State University, Sacramento City College, or the University of California, Davis.
Wayfinding/Directional Signs Near Sacramento Natomas Airport
FASTSIGNS of Sacramento: Natomas Airport can help you create high-quality wayfinding and directional signs that meet your needs and budget. We offer a wide range of sign products and services, including:
Directional Signs
Interior Signs
Exterior Signs
ADA Compliant Signs
Custom Signs
Ready to get started? Contact us today to learn more about our wayfinding and directional signs. If you’re unsure which type of sign is right for your business, our team can help. We can work with you to understand your needs and recommend the best solutions.