Case Study - Jacksonville Jumbo Shrimp

Jacksonville Jumbo Shrimp


The Jacksonville Jumbo Shrimp minor league baseball team and the 121 Financial Credit Union came to a long-term naming rights agreement: the ballpark that the team plays in had its name changed to the 121 Financial Ballpark. With the 2020 season just around the corner, all-new signs and graphics were needed in order to show off the new name and branding.


FASTSIGNS® started working with the team and the ballpark immediately in order to meet the tight deadline. After appearing in front of the review committee for approval, the new signs and graphics were underway.

Electrical signage was installed out front at the home plate gate to greet all who visit the ballpark. Dimensional signs were placed throughout the exterior and gate signs branded the outside of the ballpark. Inside, new directional signage, wall graphics and bright vinyl wraps feature the new ballpark name and incorporate the Jumbo Shrimp team branding.

Jacksonville Jumbo Shrimp sign

Jacksonville Jumbo Shrimp sign

Jacksonville Jumbo Shrimp graphics

Jacksonville Jumbo Shrimp signage

Jacksonville Jumbo Shrimp signage


The new signs and graphics provide visibility to the ballpark and its counterparts while providing a fun visual experience for visitors and fans. The exterior signage helps establish the ballpark and its new name as a staple in the landscape of downtown Jacksonville.

*FASTSIGNS of Jacksonville, FL - St. John’s Bluff is owned by Todd Helfer and Ann Helfer