Meet Our Team
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Renee Friedman Owner / CEO
Renee graduated from The University of Alabama with a Bachelor of Science Degree in Commerce and Administration. 2026 marks Renee’s 39th year with FASTSIGNS!
Over the years, Renee has been named Orlando Business Journal Women Who Mean Business, Business Owner of the Year, Jewish Federation Mensch of the Month, Best Buddies Community Champion, and Central Florida Women's Resource Center Summit Award winner for community service. She is a charter member of the Business As Usual Networking Group in Orlando. Recently in May of 2023, Renee was named as one of Orlando Magazine's Women Who Move the City! She is very passionate about helping customers with signage and printing solutions, providing the best products and services, developing a happy and productive team and giving back to the community. She loves spending time with her daughter, Haley, family, and friends. Renee enjoys scuba diving, cycling, golfing and relaxing at the beach. “Roll Tide Ya’ll!”
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Kayla Bratager Sales & Marketing DirectorKayla Bratager graduated from UCF with a Bachelor of Science Degree in Marketing and has been with FASTSIGNS since December 2016. Excellent at keeping the work flow optimized, Kayla is a driving force behind our success. It is because of her we also have her dog Oslo, who visits the office now and then! At every opportunity, Kayla and Oslo enjoy outdoor activities such as going to the beach and paddle boarding. This dynamic duo can also be spotted at baseball games for the Tampa Bay Rays!
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Christina Pallitto Business Services ManagerChristina Pallitto, a Boston University alumna from the Class of 2006, is a skilled Permitting and Installation Coordinator. With a background in HR, accounting, and customer service, she excels in optimizing processes and ensuring smooth project execution. Known for her adaptability and versatility, Christina is a valuable asset to our team.
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Leola Broitman Marketing/Office ManagerLeola studied Strategic Communications at Flagler College. Before joining FASTSIGNS in July 2025 as an Executive and Sales Assistant, she spent 14 months as an Au Pair in Zaragoza and Paris. Leola now leads our marketing campaigns, bringing strong organizational skills and a positive attitude to our team. In her free time, she enjoys socializing with friends, reading, and exploring new cuisines.
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Darrell King Director of Installations / PartnerDarrell King was born and raised in Augusta, Georgia before relocating to Central Florida. An outstanding athlete, he played for the UCF Knights football team while also earning an AA on top of a Bachelor's degree in Criminal Justice and an additional Bachelor in Legal Studies. Darrell is no stranger to success. With over 20 years of installation experience, he is truly an expert in his field. Off the clock, Darrell enjoys spending time with his wife and their two children. If he isn’t with them, you can find him out playing softball or on the golf course.
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Kris Lepicier Director of Operations / PartnerKris began his career with FASTSIGNS in October 2001 and has worked in production, graphics, sales, installation and is now the Graphics and Production Manager. He exemplifies the whatever it takes attitude for his customers and FASTSIGNS! Kris was born in Massachusetts and grew up in Orlando, FL. He enjoys watching and playing sports, camping, fishing, and riding his dirt bike.
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Richard Goldstein COO / OwnerRichard has lived in the Orlando area since 1985, and earned a Bachelor of Arts from the University of Central Florida. He has extensive experience in management and logistics in the concrete industry. As Vice President of Operations, he oversees projects and is often on sight for many installations. He is passionate about excellent quality and customer service. He enjoys spending time with family and friends and is an avid fan of Alabama football, the New York Yankees, and Orlando City Soccer.