Longstanding West Orlando Center Acquired by Award-Winning Franchisees Renee Friedman and Richard Goldstein, Celebrating 25 Years of Service
ORLANDO, Fla. — June 12, 2026 — FASTSIGNS® of West Orlando, a staple of the local business community since 2011, has officially been acquired by franchise veterans Renee Friedman and Richard Goldstein. The strategic acquisition transitions the established West Orlando center into a high-capacity, multi-location network, massively scaling its production power and service capabilities. By merging the West Orlando facility's local expertise with the infrastructure of Friedman and Goldstein’s top-tier Orlando Central flagship, area businesses will now benefit from enterprise-grade visual solutions right in their backyard.
Situated in the West Colonial Oaks Home Depot Shopping Center, the facility offers convenient, centralized client access off Highway 408, West Colonial Drive, and Hiawassee Road. The purchase comes at a historic milestone for Friedman and Goldstein, who are concurrently celebrating the 25th anniversary of their Orlando Central business operations. Friedman brings an extraordinary legacy to the expansion, having served within the FASTSIGNS corporate and franchise network since 1987, beginning her career as the sales manager of the fourth location ever established in the United States.
Goldstein joined the flagship center in 2017 following a distinguished 25-year career in corporate construction management and commercial logistics. His specialized infrastructure background has driven substantial sales growth and spearheaded the expansion of the firm’s high-capacity architectural installation, local municipal permitting and advanced illuminated commercial signage departments.
"We absolutely love the FASTSIGNS brand and the vital role we play in building up the local business landscape," said Friedman. "Expanding to our second center in Orlando after 25 years of local operation gives us the perfect opportunity to broaden our market footprint. This transition allows us to create upward mobility for our internal teams and ensure that businesses on the west side of town receive enterprise-grade visual graphics with a localized touch. When the opportunity for this resale arose, we quickly said yes."
The operational merger immediately transitions FASTSIGNS of West Orlando into a regional powerhouse. While retaining the center's highly skilled existing team of six specialists, the business is compounding its operational "horsepower" by integrating the support, machinery and management infrastructure of Orlando Central's 22 corporate professionals.
Local businesses will benefit from immediate logistical enhancements, including:
Expanded Fleet and Field Support: The immediate addition of a fourth custom installation vehicle and a specialized heavy-duty bucket/lift truck to accelerate exterior installations, high-altitude commercial signage placement, and field servicing.
Advanced In-House Technical Production: Rapid turnaround turnkeys for complex, regulated product lines, including fully custom, in-house produced Americans with Disabilities Act (ADA)-compliant tactile and braille signage.
National-Scale Capital Resources: Project management systems backed by a center ranked in the top tier nationwide, maintaining immaculate A+ Better Business Bureau ratings and five-star digital consumer reviews.
Rapid Execution Capabilities: Optimizing workflows across dual-facility footprints to reliably accommodate large-scale commercial contracts and emergency rush orders.
Deeply woven into the Central Florida community fabric, the ownership group will maintain its active economic presence. The business continues its long-term alignment with the West Orlando Chamber of Commerce and holds prominent corporate membership with Florida Citrus Sports, proudly servicing events at Camping World Stadium, the Citrus Bowl and the temporary home operations of the Jacksonville Jaguars over the upcoming two seasons.
Local business leaders, corporate partners and community members are warmly invited to visit the FASTSIGNS of Orlando Central flagship hub for an exclusive executive meet-and-greet, a private behind-the-scenes facilities tour and strategic corporate consultations.
About FASTSIGNS®:
FASTSIGNS® of West Orlando is an independently owned and operated custom signs and visual solutions company. As the leader in the multi-billion dollar sign industry, the brand began operating over 40 years ago. FASTSIGNS now has over 790 independently owned and operated centers in the United States and internationally. Its top-tier net promoter score, which is significantly above industry averages and an average Google customer rating of 4.9 stars, reflects the brand’s strong customer loyalty and satisfaction.
We celebrate the spirit of creativity and the power of possibilities, helping customers bring their vision to life and achieve more than they ever thought possible. Let us help you “Make Your Statement.” Visit fastsigns.com/470 or call (407) 770-1500.
