Create a New Look for your Business with Custom Visuals

Custom visuals cultivate a business that blooms.

Do you feel like your business is in need of something new? A way to set yourself apart and a way to refresh your space this spring season? Refreshing your brand graphics is one of the many ways you ensure your business is delighting your customers.

Sam Walton, founder of Walmart, once said, “The goal as a company is to have customer service that is not just the best but legendary.” One aspect of creating legendary service is by creating a legendary experience within your business. Sometimes to do that, you have to make a significant change – and what better season to do that when everyone, including nature, is excited at the possibility of change?

Whether it’s the most recent and trending spring iced latte flavors or the upcoming fashion trends, now is the ideal time to feel inspired by nature and do the same for your customers with a fresh, new look.

What Can Refreshing Visuals Do For Your Business?

In a world that’s constantly vying for the attention of consumers, attention-grabbing visuals can enhance your branding, help customers engage emotionally with your brand and even put people at ease. Statement pieces can be used both inside and out and can even incorporate directional signage. Larger-than-life options will delight visitors while also showcasing your brand and messaging in an aesthetically pleasing way.

Create a moment of engagement

From the moment your customers interact with your brand, what they experience first can play a big role in encouraging engagement. Invite those walking by to stop and stay awhile with a colorful window graphic. Employ beautiful photo-ops as a conversation starter or to capture attention. These captivating visuals enable you to draw buyers in and create a meaningful moment of connection with your brand.

Help you stand out from competition

Impactful visuals are the statement pieces that set your brand apart from competitors. Imagine your brand putting its best foot forward with innovative designs. A bold exterior sign can become a business landmark, conveying brand personality. Leverage an interior decor graphic to creatively showcase your services or values. Ensure your business is easy to recognize and secure your unique spot in the market by finding your ideal customers who love what you do.

Some Examples of Visuals that Refresh a Location

• 3D signs - creating depth with your signage can create visual interest and enhance the aesthetics of your space

• Wall murals - a floor-to-ceiling visual that brings your branding to life

• Acoustic panels - something functional for noise reduction, privacy and also elevated ambiance

• Branded ADA signs - a necessary tool that can also communicate your brand in a creatively visual way

The Power of Visual Transformation

Custom signs and visual solutions help to truly redefine spaces and create incredible initial impressions for customers. Not only do impactful graphics and visual aesthetics help communicate a message but they also set a specific tone for an environment. Is your brand playful and fun or chic and modern? The custom visuals used within a space can convey that quickly and almost subconsciously for your audience. Here are just a few ways:

Artistic Expression: From imagery to color schemes and themes, rebranding your space with customized visuals can take your branding to the next level. In fact, you can even transform necessary signs such as Braille and ADA signs in a vividly branded way.

Positive Emotions: Visuals not only welcome clients or customers into your space, they can also help them engage with your space. From faux neon signs to greenery walls and floor to ceiling graphics, you can create a vibe that customers will share with their friends and on social media.

Immersive Spaces: Transform a simple setting to a truly immersive experience with unique designs. Thematic decor and interactive digital displays not only captivate those who enter but can also inspire more customer engagement with a more meaningful brand experience.

Brand Storytelling: A visual element can provide an impactful method of storytelling that communicates your brand’s vision and values. From timeline murals to dimensional lettering and interactive displays, you share a memorable narrative reinforcing your brand.

Creating a Welcoming and Exciting Environment with Custom Graphics

From dimensional signs to wall murals, this dental office created an environment kids would enjoy.

Case Study: At Smile Squad children's dental offices, outdated spaces called for a refresh that honored existing brand colors. FASTSIGNS stepped in, crafting vibrant signs and graphics, including a striking illuminated lightbox and a toothpaste menu wall with Pantone-matched letters. They added a 3D acrylic reception sign and playful dental-themed wall graphics, all culminating in an engaging floor-to-ceiling educational display. This creative transformation delighted Smile Squad, making the dental facility more inviting and engaging for both children and parents.

FASTSIGNS brought Terumo’s vision to life with a backlight LED timeline wall.

Case Study: Terumo America's new campus showcased a bold visual transformation that aligns with their commitment to innovation in cell and gene therapy. FASTSIGNS, together with a fabrication specialist, brought Terumo’s ideas to life with traditional wall vinyl, dimensional acrylic panels, custom-painted PVC shapes, and reverse pan faces that float visually. The project, which includes striking aluminum wall art and a backlit LED timeline, not only informs but captivates, providing the facility with a modern, impactful ambiance that highlights the company's rich history and its significant contributions to medical advancements.

Employ a floor-to-ceiling wall mural as a visual focal point.

Case Study: Hello Sugar, a nationally franchised company sought to transform a new location with a modern and inviting design, enlisting FASTSIGNS to realize their vision. By consulting on branding guidelines, FASTSIGNS guided the client from traditional vinyl graphics to cost-effective dimensional signage, reallocating resources toward high-impact products. Despite installation challenges, FASTSIGNS swiftly provided temporary solutions and implemented vibrant interior and exterior signage, resulting in a lively and welcoming space. The transformation garnered positive client feedback, boosting confidence and enhancing customer appeal, with enthusiasm to share the successful experience across the franchise network.

Incorporate Innovative Materials and Techniques

The sign and graphics industry is constantly announcing new materials and techniques. Incorporating these fresh options can enhance not only the functional aspects in a business but also the aesthetics of a space.

Types of Signs To Consider:

• Greenery Walls - A vibrant wall composed of plant and/or moss elements is the perfect way to convey a space focused on health and wellness.

• Eco friendly elements - For consumers interested in eco friendly options, there are a variety of substrates that can be used including aluminum, foamboard, plywood, palboard and more.

• Interactive displays - Let visitors engage with your location’s offerings and discover your newest business offerings

The Path to Visual Renaissance

Your business can benefit from using signs and graphics as space refreshers. Partnering with a trusted sign professional like FASTSIGNS can help you find personalized and unique solutions. Whether you are starting from scratch or want to refine and refresh your brand this spring, FASTSIGNS can help you discover the transformative power of signs and graphics, and the impact they can have on both your business and your community at large. What statement do you want your business to make? Transform your business—schedule a custom visual consultation now.