Upholding Keys of the Brand with Pops of Orange
Sixt, a rapidly growing car rental business, was looking for a signage company they could rely on to uphold their exacting brand standards, trust to meet tight lead times and deliver to sites across the UK and Europe.
The relationship with Sixt and FASTSIGNS® was an easy fit. Both brands have a “can do” attitude and FASTSIGNS capabilities helped Sixt develop a level of trust in FASTSIGNS’ services early in the business relationship.
Sixt operates in numerous locations and FASTSIGNS implemented a site survey process to help create a streamlined operation. At each site, a FASTSIGNS team member would ascertain the available fixtures, fittings and space and then utilise this information to provide a recommendation for the required signage.
The types of locations Sixt required branding for included multi-storey car parks where large weather resistant wall graphics were installed along with stenciled bay parking indicators to clearly define Sixt’s parking bays.
At open-air car parks, free-standing aluminium composite signs on poles were driven into the ground. These signs were installed at a specific height to ensure enough clearance and visibility for the rental vehicles when parked.
Large overhead signs were also used to indicate parking bay numbers. These panels were made from large sheets of aluminium composite then wrapped in vinyl to create a hard-wearing finish.
At indoor car rental booths in airports, internally lit built up letters were installed to easily attract the attention of travellers collecting their rental cars.
Across all of Sixt’s locations, be it offices, airport booths or carparks, the brand wanted to deliver a cohesive brand appearance. To achieve this FASTSIGNS used vinyl to wrap items such as tables, phones, walls and podiums in Sixt’s distinctive orange and black brand colours.
As much of Sixt’s business comes from car rentals at airports, they wanted to share their brand with the sky! At Heathrow Airport, FASTSIGNS produced an 8 x 15 meter banner that was installed on the roof of Sixt’s building, creating a branding opportunity as planes fly in to land.
FASTSIGNS have also come to Sixt’s aide when preparing for events, branding anything from deck chairs to promotional umbrellas and gazebos.
FASTSIGNS provides Sixt with signs and graphics that uphold their brand standards no matter the location or the available fixtures and fittings. The brand’s signage is prominent and stands out from other car rental companies.
The Facilities Manager for Sixt commented, “FASTSIGNS always lives up to their name and continues to support our business at short notice. I would recommend FASTSIGNS to any company requiring branding or signage as they are always on top of the project and support you all the way to through any project.”