Franklin & Marshall College
Branding a University Stadium to Shine Light on the Future
Franklin & Marshall College, one of the first universities in the United States and established in 1787 in Lancaster, Pennsylvania, constructed a new, multi-purpose stadium located in the heart of the campus. Turner Construction, the firm managing the project, asked FASTSIGNS® to help design and provide all of the signs and visual graphics for the stadium.
Working with Turner Construction and the college’s facilities, athletics and marketing staff, a visual communications plan to brand Shadek Stadium was developed to attract students, faculty, fans and visitors.
“Our goal was to create a comprehensive sign and graphics package that paid tribute to the school’s rich heritage, as well as reflected the modern branding and team spirit,” said Angela Allison, Senior Visual Communications Expert at FASTSIGNS of Lancaster.
To identify the stadium, site signs were provided, and exterior aluminum letters, banners and logo graphics were mounted on the building.
Banners, wall graphics and pole flags featuring images of players and coaches promoted the football team. Wall graphics displaying the team’s logo and branding were placed at the stadium’s entrance, in hallways and in the VIP suites. The team’s core values were displayed on a brushed aluminum wall sign. To extend the décor, custom framed prints were recreated from historic photographs of Franklin & Marshall College.
In the locker rooms, name plaques, identification signs for trophy cases, digital half-time clocks and wall graphics were installed.
To help people navigate safely throughout the facility, a variety of durable wayfinding signs were installed. Inside, dimensional letters, ADA signs and wall plaques were used to identify specific departments, floors, rooms and offices. Outside, large dimensional numbers identify seating sections and exterior directional signs help fans find their way.
On the playing field, an impressive 60-foot-tall digital scoreboard was installed, which includes a 14’ by 25’ LED screen to display custom content and video, a digital score display, game clock, sponsor graphics, speaker system and illuminated channel letters. The team at FASTSIGNS oversaw the entire installation of the structure, digital signage equipment and content management system.
To recognize those who donated to Franklin & Marshall’s new stadium, various donor signage including large brushed aluminum plaques listing donors’ names, a custom pedestal honoring the Shadek family, garden stake plaques and wall- mounted signs were installed.
Working with multiple stakeholders and decision makers, FASTSIGNS gave Franklin & Marshall College a modern, branded environment just in time for the school’s homecoming celebration.