Bootcamp Pilates  

Rebranding Your Workout

The Challenge

Launched in 2005, Bootcamp Pilates is a pioneer of Dynamic Reformer Pilates. Aware of the ‘military connotations’ the word Bootcamp can evoke, Bootcamp Pilates wanted to rebrand their interior and exterior spaces, position their brand in the more affluent sector of the health and fitness industry and attract a new clientele.

The Solution

Based on the rebrand specification for multiple sites, FASTSIGNS® proposed ideas for how the bold logo, pattern and color pallet could be developed into signage, taking into consideration the available space at each site.

For the exterior signage, FASTSIGNS helped identify the business using features of the building and of the brand. One- way vision vinyl was used on windows, which looked out onto streets, to effectively provide privacy, let natural light in and make use of the bold brand pattern as a vivid statement. Internally, signage focused on the use of colorful wall graphics, using digitally printed vinyl to create feature walls that were positioned in areas such as receptions, to instantly invigorate and energize visitors. Whilst ‘bold’ was a key feature to temper the design, cut frosted vinyl was used on glass partitions to incorporate the rebrand design in a subtle way. Directional signage was also worked into the plan using cut vinyl applied directly to interior walls.

The Result

FASTSIGNS managed the installation of signage across multiple sites, coordinating with numerous points of contact. The results deliver a high impact visual for Bootcamp Pilates, creating a unified brand that stands out from the crowd and attracts high-end clientele, effectively positioning the business in the luxury health and fitness sector. 

FASTSIGNS Hammersmith, London is owned by Freiderike and Simon Slee.