Medical Facilities Unify with Consistent Branding and Signage
A number of hospital and healthcare networks merged into an organization now known as KentuckyOne Health, the largest healthcare provider in Kentucky, which needed signs and graphics to have brand consistency across all of their existing and new facilities.
FASTSIGNS® completed site surveys on many of the new properties to identify existing sign types at each of the previously unrelated facilities while new brand standards were being designed.
“Our 20-year relationships with people in the major hospital healthcare networks that became a part of KentuckyOne Health proved invaluable during the rebrand process since we fabricated much of the previous signage,” explained FASTSIGNS’ Susan Cilone.
FASTSIGNS worked with multiple KentuckyOne departments, from the brand/design division and the marketing department to the engineering group and facilities managers. As the marketing team determined the standards for each sign type, FASTSIGNS ensured that brand consistency was maintained whenever a different department or facility ordered new or replacement signs.
Facilities received new directory signs, room identification, directional signs, door lettering and updated logos on monument signs.
One location, the James Graham Brown Cancer Center at the KentuckyOne Health Northeast campus, received an extensive interior makeover and FASTSIGNS provided a digital directory, dimensional letters, new inserts for existing sign frames and bright wall murals.
The vibrant colors and graphics help create visual harmony and brand uniformity across KentuckyOne’s multi-property network. The clear communication encourages employee, patient and visitor safety, while building awareness and enhancing their public image.
Pre- and post-merger, FASTSIGNS remains diligent in maintaining color consistency to protect KentuckyOne’s brand integrity. FASTSIGNS continues to help each property update its signs and graphics, introducing the brand in a way that integrates the old with the new.