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Puerto Rico Ferry

New Maritime Terminal Undergoes a Colorful Rebrand

The Challenge 

Puerto Rico Ferry, the new administration of the maritime terminals for Puerto Rico, sought a complete rebrand for the transport provider’s new launch. They required comprehensive visual solutions for their entire interior and exterior spaces, ports, offices, and they needed marketing collateral. They also had to work around stringent boat schedules without causing disruption to residents ferrying from island to island. Another major challenge involved traveling over water to install the signage at the islands’ ports, which meant navigating the installation team and materials via ferry. 

The Solution 

The FASTSIGNS® team worked closely with boat operators under a strict timeline while also providing project management, site surveys and professional installation. They also coordinated transportation logistics, including proper packaging and handling of signage components during over-water transit. FASTSIGNS transformed the space from the outside in. The new logo design was applied to the boats themselves. Customers were greeted with branded door and window graphics, as well as a large, colorful mural, while the ticket station inside was revamped with colorful maritime graphics and information. FASTSIGNS also produced branded banners, tablecloths, parking permits and vinyl magnets as well as print marketing collateral and branded apparel for employees. High-impact graphics included 3D logo signs for the corporate offices, maintaining elevated consistent branding throughout the space. 

The Result 

FASTSIGNS drastically transformed and elevated Puerto Rico Ferry’s brand image and terminal environment, receiving positive reception from the neighboring islands, visitors and businesses. 

Puerto Rico ferry signs*This project was completed by FASTSIGNS® of Guaynabo, PR.