The concept of "visual contamination" or "visual pollution" is not new. However, it's an increasing problem specially in commercial design and signs. It's more apparent in public spaces and urban areas. If left unregulated, cities will turn into a chaotic theme park lacking any identity or cultural aspect.
Visual pollution is everything that is in the landscape and that affects or disturbs sight and brain, not being able to assimilate them completely, generates visual stress. This is due to the excessive amount of elements contained in these indoor or outdoor environments.
There are a lot of theories about how commercial signage should be regulated, and if there are universal design guidelines that could appeal to most people without contaminating public areas. Personally, I believe in cultural identities for cities. Each city should have its own guidelines that represent the values of that city's people and their history. Then every brand can accommodate that without betraying their brand guidelines.
There are three main causes of visual pollution:
People learning design software and claiming to be graphic designers. This educational field of study includes design science and applied practice to proven techniques.
People learning design software and claiming to be graphic designers. This educational field of study includes design science and applied practice to proven techniques. d fulfill their requirements. I too have been guilty of this, although I try to make my informed opinions clear.
Corporate greed to get maximum attention. Seeking attention to your brand is a fundamental of marketing, and is definitely the goal of all advertising. However, neither should not come at the expense of public scenery. In a visually contaminated surrounding, no one wins.
The negative impacts of visual pollution on the very audiences brands are seeking to capture can include anxiety, anguish, headaches, nervousness, and psychological stress in people.
From a business perspective, visual pollution loses the brand message, undermining the key goal of marketers.
Recommendations for a solution:
Avoid excessive use of signage in the same visual area.
Don't repeat the same message in the same visual area.
Simplify.
Consider the surrounding environment when placing a Sign.
Make your message short into the point.
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