A blind boy sat on the steps of a building with a hat by his feet. He held up a sign which read, “I am blind, ...
Have you ever looked at a sign or a logo and the font makes it impossible to read what’s written? Maybe it’s ...
In today’s world, we talk a great deal about the digital world and experience. But everyday, at some point, we ...
Simply put, the’ figure’ is what your eye is drawn to and what you focus on. And the ‘ground’ is everything ...
The average reader takes about a half second to read one word. The average shopper looks at a physical or ...
I've talked about Sign designs before in my post Stop Making Us Read I explained that this form of ...
The concept of "visual contamination" or "visual pollution" is not new. However, it's an increasing problem ...
This sign says: In this location, near this symbol or in the direction of an accompanying arrow, this place of ...
A recent study by the McCombs School of Business at The University of Texas has shown that the marketers who ...
A list of books that I wanted to share with you to read during these times:
So how is brand consistency achieved? How does a company garner that level of loyalty through brand? There are ...
Trying to get enough information to your customers to help them understand what you do is important. However, ...