St. Paul, Minn. – (April 2, 2015)
– The recent FASTSIGNS International, Inc. annual convention in Dallas brought exciting news as FASTSIGNS locations added 3M Visual Attention Software (VAS)
to their existing array of graphic design services.
VAS is an innovative web-based software tool based upon decades of vision science research, and works by analyzing designs and photos to predict what’s most likely to grab a viewer’s attention in the first three to five seconds of viewing.
“We are very happy to be able to provide this added value service to visual graphics buyers through our licensing agreement with 3M. It fits perfectly into our offering strategy as we seek to help customers solve their visual communications challenges, and having this software will help FASTSIGNS centers create even more attention-getting creative concepts for customers,” said Catherine Monson, CEO, FASTSIGNS
International, Inc. “VAS provides a scientific approach for design decisions that were previously more subjective, and having it will help client teams reach design consensus quicker, help us create more impactful designs and streamline the review process for customers.”
After creating an initial layout, the designer can simply upload it to VAS and receive an analysis in about 20 seconds. The software generates five reports that can be viewed online, and downloaded to discuss and share with the client. Based on the VAS analysis, the designer can either revise the project or finalize the design, and present to the client with greater confidence. Furthermore, FASTSIGNS will be able to initiate new relationships using VAS analysis of a prospective client’s existing signage, vehicle graphics, or any form of visual communications.
“3M is excited to help FASTSIGNS enhance their design services offering using VAS technology. We’re constantly looking for ways to use the science within 3M to help businesses grow,” said Mark Colin, Vice President, 3M Commercial Solutions Division.
For more information, visit 3M.com/VAS
and follow VAS on Twitter @3MVAS
About 3M Commercial Solutions
3M Commercial Solutions help customers worldwide build brands by providing total large-format graphics and light management solutions. 3M manufactures or certifies graphic films and graphic protection‚ flexible substrates‚ and inks used to create large-format finished graphics that are consistent‚ reliable and durable. Learn more about 3M graphics products and programs by calling 1-800-328-3908
‚ visiting www.3Mgraphics.com‚
following us @3MGraphics
on Twitter or at facebook.com/3Mgraphics
3M is a science-based company with a culture of creative collaboration that inspires powerful technologies, making life better. With $32 billion in sales, 3M employs 90,000 people worldwide and has operations in more than 70 countries. For more information, visit www.3M.com
or follow @3MNewsroom
FASTSIGNS International, Inc. is the worldwide franchisor of more than 570 independently owned and operated FASTSIGNS® centers located in the U.S., Canada, the U.K., Brazil, Mexico, the Caribbean, Saudi Arabia, the UAE and Australia (where centers operate as SIGNWAVE®).
As the largest sign franchise in North America, FASTSIGNS is a sign, graphics and visual communications company that provides comprehensive visual marketing solutions to customers of all sizes - across all industries - to help them meet their business objectives and increase their visibility. To learn more, visit the FASTSIGNS®
website or call 800-FASTSIGNS
for a location near you.