(CARROLLTON, Texas) February 24, 2016 - Catherine Monson, CEO of FASTSIGNS International, Inc., is the leading keynote speaker at the Printing Industries of America (PIA) 2016 President’s Conference, held March 6 – 9, in Palm Desert, Calif.
Monson will kick off the speaking and education portion of the conference with a presentation March 7 on, “What It Takes to Be a Successful Leader: A Component of Leading a Positive Transformation.” Monson is a 30-year veteran of the print and visual communications industry. Drawing on her experience in franchising and digital printing, Monson will share the specific skills and characteristics of the most effective leaders, practical tactics for developing strengths in these areas and insight on how to lead a successful business transformation.
“Businesses and organizations need innovative visual communications in order to connect with their customers in a fast-paced, technology-driven market,” explained Monson. “To be competitive, print service providers must keep their fingers on the pulse of industry trends and the most efficient operational practices. I will share the importance of effective leadership and how it impacts each of these areas.”
The President’s Conference is an annual event for business leaders, top managers and owners of print service companies. Attendees are provided with learning and networking opportunities to help grow and build their businesses.
FASTSIGNS® is a sponsor for the 2016 President’s Conference. As a leading sign and visual graphic franchise, FASTSIGNS International has worked with more than 10 independent photofinishing companies through its Co-Brand program.
About Catherine Monson
Catherine Monson is the CEO and President of FASTSIGNS International, Inc. She joined FASTSIGNS® in 2008 and has more than 30 years of franchising and management experience in sales and marketing, operations, development, training and advocacy. Monson is a past recipient of the International Franchise Association’s prestigious Bonny LeVine Award. She has been recognized by the Dallas Business Journal as one of the top 25 Women Industry Leaders and an Innovator and an Influencer by Sign and Digital Graphics magazine. In 2012, Catherine appeared on the two-time Emmy Award-nominated reality series, Undercover Boss, to learn new ways to further advance the FASTSIGNS brand. She serves on the Board of Directors of the International Franchise Association (IFA), the Board of Directors of the Learning Experience® and the Board of Trustees of Pi Sigma Epsilon National Education Foundation.
FASTSIGNS International, Inc. is the largest sign and visual communications franchisor in North America, and is the worldwide franchisor of more than 600 independently owned and operated FASTSIGNS® centers in nine countries including the US, Canada, England, Saudi Arabia, UAE, Grand Cayman, Mexico and Australia (where centers operate as SIGNWAVE®).
FASTSIGNS consultants provide comprehensive visual marketing solutions and help companies of all sizes and across all industries attract more attention, communicate their message, sell more products, help visitors find their way and extend their branding across all of their customer touch points including décor, events, wearables and marketing materials. Learn more about sign and visual graphic solutions at fastsigns.com and visit our newsroom. Follow us on Twitter @FASTSIGNS or Facebook at facebook.com/FASTSIGNS. For information about the FASTSIGNS franchise opportunity, contact Mark Jameson (firstname.lastname@example.org or call 214.346.5679).