(DURANGO, Colo.) May 2, 2016 – FASTSIGNS® of Durango helped create and promote “Ice Cowboys,” a documentary exploring the sport of western style equine ski joring, using a variety of signs and visual graphics during and after the film’s production.
Produced by FASTFORWARD Media and directed by Matt Crossett, “Ice Cowboys” features stories of ski joring competitors and coverage of races.
“After owning FASTSIGNS of Durango for six years, it was very exciting to work with FASTFORWARD Media to help them visually communicate their new documentary,” said franchisee Laurie Sigillito. “We supported FASTFORWARD Media with the development of their branding for the film, provided signage for the production sets and helped raise awareness for Ice Cowboys using a variety of comprehensive solutions. For the vehicle wrap, we added a fun, dimensional aspect including a figurine of a cowboy skier on top of the car.”
FASTSIGNS of Durango’s main goal was to help FASTFORWARD Media bring attention to the release of their film. For the production of the film, the center provided backdrops, banners for the live racing events, and branded microphone covers. To promote the premiere of the documentary, FASTSIGNS of Durango provided postcards and invitations for direct mailings, a custom vehicle wrap, posters and digital content ads that were displayed at various locations in Durango and online, including Durango TV.
For the film’s premiere held at the Durango Arts Center, FASTSIGNS of Durango branded the venue using multiple banners, posters, decals and backdrops. The center also created branded glass flasks for party favors, filled with Honeyville Whiskey from the Durango-based distillery.
The film garnered enough attention, that FASTFORWARD Media is the process of producing a 30-minute series pilot program to premier on Altitude Sports in the fall of 2016. FASTFORWARD Media hopes to continue with an on-going TV series covering races across the Rocky Mountain state in 2017. FASTSIGNS of Durango continues to support FASTFORWARD Media and their efforts to promote Ice Cowboys with banners, decals and advertising.
FASTSIGNS® of Durango is an independently owned and operated sign, graphics and visual communications company that provides comprehensive visual marketing solutions to customers of all sizes—across all industries—to help them attract more attention, communicate their message, sell more products, help visitors find their way and extend their branding across all of their customer touch points including décor, events, wearables and marketing materials. To learn more, visit fastsigns.com/560 or call (970) 247-8000.