Stickers and decals are versatile ways to promote restaurants and specific items in restaurants. They are often underrated as a marketing tool but shouldn’t be overlooked..1).jpg)
Where to Install Stickers and Decals
Windows: Window decals catch the attention of passersby. They are used to promote special offers, advertise new menu items, and display the restaurant’s logo, tagline, and hours of operation.
Restrooms: Stickers and decals are required in many public restrooms. They can be used to their full advantage by placing them in strategic locations. For example, installing a sticker on the door to the restroom, or next to a mirror, is one way to advertise new items.
Tables: Adding stickers and decals to tables helps to promote anything from specific items to events like happy hour and live music nights.
To-Go Containers: If the restaurant offers take-out and delivery, stickers can be added to the to-go containers. They can be used as labels to identify items, to seal delivery order bags, and help to reinforce the restaurants’ brand.
Floors: Floor decals guide customers to specific areas of restaurants, like the host’s stand, restrooms, and exits.
Employees: Custom stickers and decals with a restaurant logo and tagline, for example, can be given to employees to add to their uniforms for a fun way to promote the restaurant and special events.
How to Design Custom Stickers and Decals
Keep the design simple. It should be easy to read and understand at a glance.
Use at least two colors which contrast well with each other. This makes the design more eye-catching and easier to read.
Make sure the design is relevant to the restaurant’s brand. For example, a casual dining restaurant might want to avoid using a formal font.
The logo should be included in the design to build brand awareness.
When designing stickers and decals, consider where they will be placed to make sure the design will be effective.
Installing Stickers and Decals
Once the stickers or decals are printed, it's time to install them. This process is different for each type of sticker or decal.
Window decals, for example, need to be installed on clean, dry glass. Before applying the decal, the glass needs to be checked for dust, dirt, and other debris. Make sure to install the decal slowly and carefully so it is not damaged. A squeegee after applying the decal helps to smooth out the decal and remove any air bubbles.
Floor decals need to be installed on a clean, dry floor. The location should also be as flat as possible, as uneven surfaces can cause the decal to peel. Make sure to clean and dry the floor before applying the decal. Once it's applied, use a squeegee to remove any air bubbles. Also, consider applying a sealant to the decal to help further protect it from foot traffic.
For help with custom decals and other sign and graphics products and services, call us, FASTSIGNS® of Sacramento/Natomas Airport Area, CA. We look forward to hearing from you soon.