Transform Interior Spaces Through Workplace Branding and Large-Format Wall Graphics

A great marketing strategy encompasses a variety of digital and physical touchpoints. As marketers, we often forget the power of leveraging one of our greatest “owned channels” which is the experience we create within our own walls. Framed against a backdrop of conversations surrounding return-to-office policies, the discussion of thoughtfully designed workplace environments is one area where this application is relevant.

An article on the new era of office design highlights that what hasn’t worked is “offices that feel more like obligations than destinations,” and that “by shifting focus from requiring presence to creating a compelling experience, organizations can build offices that inspire connection, creativity and a renewed sense of belonging.”

One way to do that is through strategic workplace branding visuals and large-format wall graphics. Custom graphics aren't just something incorporated into a space to be pleasing to the eyes. According to research, mood, decision-making and productivity are impacted by our physical surroundings, so the visuals inside your space can truly have a significant impact on the experience your employees and visitors have inside. Visuals can also support your company culture and reinforce your brand identity. Read further to learn how custom signs are the perfect catalyst to “inspire connection, creativity and a renewed sense of belonging.”

What are office wall graphics?

Every physical space tells a story. The choice of materials dictates whether that story feels flat and transactional or engaging and confident.

“Office wall graphics and wall murals are large-format adhesive vinyl applications designed to transform interior spaces by reinforcing brand identity, enhancing office culture, or providing environmental wayfinding,” shared Lance Tucker, Manager of Technical Services and Exterior Electrical with FASTSIGNS International, Inc. “They are typically printed on durable, pressure-sensitive vinyl materials — often with a matte or satin laminate to reduce glare — and are applied directly to smooth surfaces like drywall or even textured surfaces like brick in some cases. Essentially, they turn a functional wall into a visual asset that communicates a company's story or core values.”

Custom wall graphics can create a fun, playful setting for dentist visits.

Dimensional typography, custom acrylic overlays, routed metal logos and high-definition wall wraps inject dynamic energy into static architecture. You can even place high-contrast, large-scale graphics against warm wood slatted walls or finished hardwood panels to create a focal point that commands attention. By incorporating biophilic design principles within a space, you create warmth and texture while simultaneously helping increase dwell time and lower stress.

Incorporate biophilic design into large-format wall graphics for a calming effect.

How Do Custom Wall Graphics Transform Office Spaces?

Inspiring Creativity in Employees

For companies that want to infuse more creativity within a space, custom wall graphics provide a great method to make that happen. Workplace branding, when done well, can bring the brand to life within your walls. Whether fun and playful or calming and peaceful, large-format wall graphics immerse employees in the brand and help them get in the right headspace to better write, design or speak to their customer base.

Creating Spaces for Connection

Corporate interior signage can also be used as a catalyst for creating meaningful moments of connection through engaging spaces. When a space looks good, it makes people feel good, increasing dwell time and communication time. Well-planned interiors are an extension of your brand and can bring a lift to both your mood and your senses. Whether it’s spending a few extra minutes brainstorming in a room with natural elements or suddenly feeling joy by being surrounded by vibrant, warm brand colors and patterns, interior wall graphics have the power to create stronger connections within your workplace.

You can increase dwell time with the help of corporate interior signage.

Instilling a Sense of Belonging

Finally, wall murals for offices can instill a sense of belonging for employees and visitors. These types of workplace branding might feature a timeline or a history of the company, signifying brand permanence to employees and also potential clients.

Sign creators can also be intentional about the people experiencing the wall mural on a regular basis and what cultural or local icons might resonate with them. Infusing a sense of local culture, city or region that this brand exists within enlivens a wall and helps people feel more emotionally connected to your brand, thereby creating impact.

Highlight your brand story with interior wall graphics so employees can picture how they’re a part of the story too.

Where businesses should install interior wall graphics:

• Lobby or Reception Areas: These areas are your first point of contact where you can put your best foot forward and make a lasting impression of your brand.
• Main Hallways or Concierge Areas: Custom wall graphics are ideally suited in well-trafficked areas or places where people might stop with questions.
• Community Areas: In areas where all employees, vendors or visitors come together, eat or converge, these are the perfect locations to highlight your brand ethos and values.
• Meeting Areas: Carry your brand a step further into the board rooms and smaller meeting rooms, showing that you’ve fully immersed your space in who you are.

How can wall graphics strengthen your company's brand?

Brand Exposure and Awareness

Branded office interiors that incorporate aspects of the brand through spatial pieces takes brand awareness and engagement even further including hints and highlights of the logo and patterns to building spaces that walk your brand values off the page. This might include a strong brand statement or values displayed in a creative wall graphic. It can also go deeper to include weaving natural or wooden elements into your visuals if you’re a brand focused on sustainability or injecting humor into your signage if you’re a brand that’s lighthearted and jovial.

Wayfinding

Wayfinding is how you help people navigate effectively throughout your space. It also helps with orientation and placement. Instead of viewing wayfinding signage as a separate entity, artfully blend visuals into the branded atmosphere of your corporate interior signage for brand identity reinforcement. This also helps create cohesion so visitors and employees aren’t jarred out of the brand experience during wayfinding signage touchpoints. As a result, a well-designed system can instill confidence and enhance the level of comfort anyone has within your space.

Elevating Office Culture

In addition to awareness and wayfinding, your customized workplace branding can elevate the office culture. Revamp a blank canvas to create statement walls as the backdrop for press visits, social posts and high-profile client meetings. Having an environment that keeps impactful company values top-of-mind can also inspire productivity and further solidify a culture of positivity. When your workplace is the location for those experiences, employees are inspired to return.

Office branding connects employees with a sense of place and local culture.

Branded Office Interior Brings Royal Canin Headquarters to Life

As a global leader in pet nutrition, Royal Canin wanted to transform a new office build-out in Missouri, into a creative, high-energy environment. The manufacturing company needed a comprehensive visual strategy that would make a bold, modern statement, maintain their strict brand identity, and provide elegant privacy for glass-walled offices and conference rooms. A sweeping, multi-phased visual transformation included interior signage across the entire corporate environment. The team designed and installed over 3,000 square feet of custom printed and die-cut etched privacy window film. The centerpiece of the workspace is a highly innovative, custom-engineered lenticular wall, fabricated entirely in-house and creating an engaging experience for employees and visitors walking down the corridor. Vibrant wall wraps instantly energize two distinct rooms with the brand’s signature color palette, while multiple sets of painted, stud-mounted dimensional lettering boldly establishes the brand and features the company’s guiding principles. The completed installation transformed the new office into a cohesive branded workplace while creating an engaging environment for employees and an impressive showroom experience for customers and visitors.

Custom workplace branding transforms the Royal Canin headquarters into a cohesive, engaging environment.

“On the Royal Canin project, I got to see that transformation firsthand. The visuals helped bring the brand into the physical environment in a way that felt intentional and cohesive. What might have otherwise been a standard interior became a space that told a story and reinforced Royal Canin’s identity. Seeing the finished project come together — from the initial concepts and graphics to the final installation — really showed me how impactful thoughtful interior graphics can be. It was exciting to see how the right combination of color, imagery, branding and placement could completely change the feel of the space,” shared Jenn Meske, Store Manager, FASTSIGNS of St. Louis, MO - Creve Coeur

Transform Your Workplace with Branded Office Interiors