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  • Vanessa Davidson

    Director of Content and Communication
    First arrived at FASTSIGNS: 2016
    My role at FASTSIGNS: I lead the Content and Communication team and all efforts related to social media strategy, communications support and copy writing.
    About me: I’m awesome at most things, including crafts and decor. Drug of choice = Diet Dr. Pepper. Some might call me sassy... I don’t correct them.

Build Trade Show Engagement with Signs and Visual Graphics that Educate and Sell

by Vanessa Davidson
Tradeshow Floor


Trade shows are a key marketing and sales component for many companies. Planning ahead will make your next trade show more engaging and maximize its effectiveness.

You can build engagement with your audience before, during and after your next trade show.

Before the show, send a printed postcard or brochure to invite someone to visit your booth or enroll in a SMS Text messaging program to receive periodic communication from you.

At the show, ensure that your booth space is designed to attract and welcome visitors. Show what you do or sell using large wall or panel graphics, retractable banner stands or a digital sign. Wrap nearby columns and your booth podium with brand graphics to tell passerby’s who you area. Provide a photo backdrop or cut out standee and encourage people to get their picture taken and post it on social media. Drape your display tables with logoed table covers. If your booth is large, use floor graphics to direct traffic around your area.

At the show, ensure that your booth space is designed to attract and welcome visitors. Show what you do or sell using large wall or panel graphics, retractable banner stands or a digital sign. Wrap nearby columns and your booth podium with brand graphics to tell passerby’s who you area. Provide a photo backdrop or cut out standee and encourage people to get their picture taken and post it on social media. Drape your display tables with logoed table covers. If your booth is large, use floor graphics to direct traffic around your area.

Planning ahead will make your next trade show more engaging and effective, and FASTSIGNS® is more than ready to help.

For a checklist to help you plan your next trade show, print and review our how to here

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