Combining Historic Charm with a Rebrand

by Jayme Nelson

The Challenge

Located on the city’s main thoroughfare in Bellflower, CA, Healthway Foods is situated on prime real estate to grab the attention of the thousands of people that pass by the storefront every day.

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Despite its address and 30-year tenure, the owner noticed that many people were passing the family-owned grocery store in favor of other shopping options. The family decided to rebrand the business, including creating a new logo, a new look inside and an updated storefront. After discussing signage options with a different sign shop, they reached out to FASTSIGNS®.

The Solution

“When the owner came to us to discuss the rebrand of his business, he envisioned a specific foam-type letter for his signage,” said FASTSIGNS’ Stan Gray. “After surveying the storefront and the historic district, we offered new suggestions for signs and graphics that would better convey the culture of the rebranded business while staying true to the historic nature of the building and surrounding district.”

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FASTSIGNS worked with the city to make sure the health food store’s new signage would meet the strict codes for the historic area. Once approved, the team removed the faded exterior sign letters. The old ‘HEALTH’ lettering was replaced with new, illuminated ‘Healthway’ letters. The FASTSIGNS team refurbished the ‘FOOD’ portion of the exterior signage already on the building and fabricated an ‘S’ to match the original letters.

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The other area of focus for the storefront makeover was the glass entrance. After years of adding decals to the windows, the glass exterior was cluttered and uninviting. FASTSIGNS removed the old decals and installed new, clean door logos and window striping consistent with the new branding.

The Result

“When the facelift was completed, the client loved the look of his store. The new colors and logo were the perfect combination of modern and vintage,” explained Gray. “We were so happy that we could design a solution that incorporated the best elements of the new design while staying true to the aesthetic of the historic district.”

Following the successful exterior sign makeover, Healthway Foods hired FASTSIGNS to complete the same updates at their second location.

*FASTSIGNS® of Long Beach, CA is owned by Stan Gray.

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