FASTSIGNS of North Little Rock’s General Manager, Brittany Nichols, was inspired to make a difference in her community while driving around town after the election season this November. As an active member of a few local environmental groups including Plastic Free Little Rock, The Sierra Club of Little Rock and the Mayor’s Sustainability Commission, Nichols wanted to bring awareness and be an agent for change.
“A big thing we’re trying to combat is single-use plastic,” said Nichols. “I thought, ‘Let’s change these from a single-use piece of plastic by giving them a longer life and repurposing them’.”
Brittany created a graphic with ideas for how to repurpose campaign signs and where to donate them for additional use. She also posted in the environmental groups where she’s a member and even asked her friends to share on social media. Her family and friends started sharing, the North Little Rock Chamber of Commerce shared it on facebook and the media began contacting her.
The local CBS news station, KARK 4, even picked up the story and shared the sustainable mission presented by Nichols. When asked about what inspired Nichols to pursue this project, she shared, “It’s about being really intentional. As people in the industry, we should push our clients to reusable options.”
For more information on the positive change Nichols has inspired, check out the following story here.