FASTSIGNS Helps to Rejuvenate a Brand’s Identity

by Deryl Cason


The Opportunity

ABC Labs®, located in Columbia, MO, delivers a broad array of product development and analytical testing services to the pharmaceutical, biotech, animal health, crop protection, consumer products and chemical industries.  They recently repositioned their business and were looking for a marketing savvy company that could help them implement their new branding.


The Challenge

The FASTSIGNS® team needed to provide ABC with a visual communications solution that visually communicated ABC’s new positioning.


The Solution

Since the new logo design was already established, the next step in ABC’s rebranding process was to apply it to new signs and graphics. For the exterior signage of the facility FASTSIGNS applied dimensional lettering to all of the existing monument signs. As FASTSIGNS worked more with ABC, the team also recognized ABC’s need for a trade show display.



The Result

The comprehensive solution presented by the FASTSIGNS team included refreshed exterior and interior signage including monument signs, flags, banners, dimensional lettering and parking signs.  ABC was also honored with the “Best in Show” award at their convention for their new trade show display and supporting graphics from FASTSIGNS.

*FASTSIGNS® of Columbia, MO is owned by BJ Hunter