Polishing Up a Jeweler’s New Location with Brand Guidelines and Graphics

by Deryl Cason

The Opportunity

Roman Jewelers, a premier jeweler in Flemington, New Jersey, opened a flagship location and needed exterior visual communications.


The Challenge

Roman Jewelers needed FASTSIGNS® to create and design new signs and visual graphics to complement their branding.


The Solution

FASTSIGNS helped Roman Jewelers review and gather brand assets for their new signage. FASTSIGNS’ Jim Lebbad said, “We offered our expertise in brand identity and suggested that Roman Jewelers use one version of the logo across all of their locations for brand consistency.”

FASTSIGNS updated Roman Jewelers’ logo with a new hand lettered design.

“We created different variations of the logo including a bolder version for signage and a lighter version for other marketing collateral such as printed materials,” Lebbad said.

FASTSIGNS developed brand guidelines for Roman Jewelers to help protect the integrity of their brand. The brand guidelines provided the company with a plan for cohesive branding across each of the current and future locations, and provided information on logo usage, color, fonts and more.

The team at FASTSIGNS installed channel letters with LED lighting on the existing monument sign and signage on the exterior of the building. Large monogrammed window awnings were installed to accompany the new flagship signage.


The Result

FASTSIGNS provided visual graphics solutions for Roman Jewelers’ flagship location and created brand guidelines for the jeweler to enhance and protect their brand across each of their locations. 

FASTSIGNS® of Flemington, New Jersey is owned by Jay Hanigan.

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