The Changing Face of Interactive Signs

by Deryl Cason

We once lumped interactive screens in with other futuristic staples such as holograms, robots or shiny space suits that represented a reality far, far away. The responsive screens were out of the realm of possibility and certainly not useful to today’s society. While we still have a ways to go to master holograms, and chrome spandex is yet to break into daily fashion, interactive signs are becoming a mainstream fixture – a tool that is capable of entertaining, informing and helping us solve every-day problems. 

Interactive signs are gaining in popularity for a few reasons: 

  • Smartphones have made touchscreens a standard medium

  • Younger generations have grown up with digital, interactive features

  • Dynamic content is more effective than traditional signs for businesses and advertisers

We’re seeing several industries incorporate the innovative signs into their daily operations. 

Retail 

Brick-and-mortar retailers are using interactive signage to recreate the online shopping experience in store. Interactive signage offers an “endless aisle” feature, where customers can use digital kiosks to shop for items that are out of stock or unavailable at the physical store. These kiosks also can offer coupons and rewards to customers, creating loyalty and repeat customers.  

Education 

Colleges and universities are installing interactive signage solutions as a way of modernizing their campuses. Instead of tri-fold maps, students and visitors can find their way through campus using a touchscreen display. Instead of outdated bulletin boards, students are using interactive signage to promote events, check deadlines and manage schedules.  

Health Care 

Interactive kiosks are improving the health care experience for both patients and employees. The interactive signs make for a more efficient check-in process, allowing multiple patients to check in while freeing up office employees to manage other tasks. 

These tools also have shown to have a positive effect on long-term patients. According to a study by Arbitron Inc., three out of four patients who viewed hospital messaging on digital screens found the content more valuable and engaging than print sources. 

Restaurants 

We’ve seen large-scale adaptation of digital menus throughout the restaurant industry, but we expect this to be just the beginning of digital content for restaurants. As the public becomes more accustomed to interactive displays, we anticipate restaurants will feature table-top displays capable of showcasing popular dishes, creating individual profiles for repeat customers and allowing customers to pay at the table. 

Hospitality 

Similar to the health care check-in process, interactive signs make things a little easier for everyone upon arrival. But these helpful signs are also improving other parts of the travel experience. Guests are able to consult a digital concierge that can guide guests to all of the local hotspots. Hotels and resorts are also using the engaging screens to build a stronger community at their facilities by displaying guest photos and messages that have been shared through branded hashtags. 

Interactive signage is no longer a fancy, futuristic idea. It’s a real tool that’s changing our day-to-day lives for the better; and so much better than spandex. 

Related Articles 

Reaching Students on the Modern Campus
How Digital Signs Improve Health Care
Resort Digital Signage: From Check In to Check Out 

Resources

http://www.signmedia.ca/interactive-digital-signage-embraces-mainstream-technology/
http://www.digitalsignagetoday.com/news/study-hospital-patients-prefer-digital-signage/