The Challenge: Strengthen Brand Consistency Across Multiple Locations
Located in a shopping mall with over 100 retail stores, Crossway Montehiedra Salon and Spa needed to increase its business visibility and inform customers and those passing by about their products and services.
The Solution: Branded Lettering, Signage, and Wall Graphics Across Each Center
FASTSIGNS® branded the exterior of the salon using bold window graphics and large banners with images of people to communicate various products, services and pricing. Floor graphics were provided to get attention and direct customers through the salon, as well as stair graphics and wayfinding signs for the salon’s second level.
Banners were used to communicate the salon’s monthly promotions. For example, during the month of October, if patrons made a $5 donation to help breast cancer awareness, they received a pink hair extension. This promotion was communicated on a banner stand placed outside of the spa’s location and was so successful that they ran out of extensions in the first week. To identify each beauty specialist’s station, FASTSIGNS provided custom name signs and static cling mirror graphics.
Crossway Montehiedra Salon and Spa’s new visual graphics were also used for social media and online marketing efforts to maintain a consistent brand image.
The Result: Members Feel Welcome, Comfortable, and Inspired in Each Fitness Center
FASTSIGNS helped Crossway Montehiedra Salon and Spa build awareness for their brand and enhance the look of their location using comprehensive visual communications solutions. The new spa signage helps promote products and services, and improves the workplace environment for the salon’s employees.
*FASTSIGNS of Guaynabo, PR is owned by Teresa Caballero, Jose Corujo and Juan Rivera.