The Donut Bar main entrance signage

The Donut Bar

A Glaze of Graphics Sprinkled with a Splash of Curb Appeal

The Challenge

After opening in 2013, Donut Bar, located in Downtown San Diego, became a local hotspot that often sells out of its sweet creations. Capitalizing on their success, Donut Bar prepared to begin offering franchise locations and needed a consistent, visual branding package.

The Solution

Experienced in national accounts and multiple location branding, FASTSIGNS® began working with Donut Bar to bring their vision to life. To create a distinct exterior look, a series of window and wall graphics, dimensional scenic art pieces and sandblasted signs were created.

Several large drips are a part of the DonutBar branding. Initially requested to be 18 inches in length, FASTSIGNS successfully proposed a 15-inch height to maximize materials yield and save DonutBar money at each future location.

The Donut Bar Main Entrance Signage

The Donut Bar Main Entrance Signs

The Result

The flagship DonutBar location in San Diego received a new, fresh look that better communicates its brand personality. For future franchise locations, DonutBar was also given a brand-specific sign and graphics package that outlines standardized and universal requirements for their future franchise locations.

The rebranding and new signage will help play a part in the future growth and development of this budding franchise. The bright, icon-like graphics draw in customers and also serves as a fun photo-opp.