The Donut Bar
A Glaze of Graphics Sprinkled with a Splash of Curb Appeal
After opening in 2013, Donut Bar, located in Downtown San Diego, became a local hotspot that often sells out of its sweet creations. Capitalizing on their success, Donut Bar prepared to begin offering franchise locations and needed a consistent, visual branding package.
Experienced in national accounts and multiple location branding, FASTSIGNS® began working with Donut Bar to bring their vision to life. To create a distinct exterior look, a series of window and wall graphics, dimensional scenic art pieces and sandblasted signs were created.
Several large drips are a part of the DonutBar branding. Initially requested to be 18 inches in length, FASTSIGNS successfully proposed a 15-inch height to maximize materials yield and save DonutBar money at each future location.
The flagship DonutBar location in San Diego received a new, fresh look that better communicates its brand personality. For future franchise locations, DonutBar was also given a brand-specific sign and graphics package that outlines standardized and universal requirements for their future franchise locations.
The rebranding and new signage will help play a part in the future growth and development of this budding franchise. The bright, icon-like graphics draw in customers and also serves as a fun photo-opp.