How to Keep Wayfinding and Directional Signs Straightforward

by Jayme Nelson

From the moment someone arrives at your facility or property, until the moment they leave, directional signs and graphics have the ability to make or break a visitor's experience. Effective wayfinding signage helps create a more productive, organized navigation experience, getting people where they want to go quickly and safely. Keep these recommendations in mind when evaluating your directional signs.

Keep it Simple

Ensure simplicity by focusing on the most important information in a clear and concise fashion. If you need to convey more information than what comfortably fits on your directional signs, digital signs can help. Digital signs allow message flexibility and can easily inform employees of meeting room changes, direct guests unsure of where to go to the proper elevator, or display a floor plan to hurried shoppers looking for a particular location.

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Extend Your Brand

Functionality is key when it comes to wayfinding signs that are successful in guiding people where they need to go. Balance this purpose with your graphic elements—colors, fonts and designs—to ensure that the signs do their job with visual consistency to reinforce your organization’s branding.

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Location is Key

Place wayfinding signs and graphics where they are most likely to be useful, especially in high-traffic areas where there is more than one way to go. For large campuses and organizations with multiple buildings, consider color-coding by department and utilizing easy-to-read map displays.

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Incorporate Creativity

Directional signs don’t have to be boring to be effective. Incorporate the wayfinding signage tips provided here and add a little creativity to your signs. Show off your brand personality and make the most of your space by using walls, doors, floors and even office windows.

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It all comes down to fulfilling a simple and basic need we all have: getting where we need to go. Make it easier with these directional sign tips and improve satisfaction, safety and efficiency—and look great in the process.