At events, much of what makes it successful is what is on the surface. When Lucky Spur Ranch & Resort, a new event and wedding venue near Fort Worth, Texas needed to take their ideas and make them a reality, FASTSIGNS stepped in. From the inside, out, the venue's signs and graphics provide a consistent brand experience.
1. Start With What Makes You Special
A great visual communication strategy begins with the essence of a brand and the desire to showcase that down to even the smallest details from the inside out. The Lucky Spur Ranch & Resort started with the crux of every brand - the logo. Building from the ground up, they used a four leaf clover to signify luck and then a spur at the end of the clover to incorporate the rustic ranch feel.
The custom logo and western/rustic theme was incorporated into the décor throughout and marketing collateral such as business cards, matchbooks, brochures, dining area informational signs and a branded corn hole set. Garments were also embroidered with the same logo for servers and kitchen staff. The consistent theme graced the entire space, making it feel professional and well-planned.
2. Design with the Customer in Mind
At the Lucky Spur Ranch & Resort, the owners wanted to create signage and branding that would make an impact, since they were a new event venue wanting to establish themselves within the local market. Inside the venue, a fully backlit Lucky Spur sign on standoffs was installed as a focal point, while large images of engaged couples were installed on standoffs to evoke emotion for engaged couples looking for a wedding venue.
For event venues, ease of wayfinding is also important, so entrance, restroom and additional room designator signs were installed to help guide visitors. Creating an inclusive environment speaks volumes to customers about the forethought you have put into their needs.
For corporate event hosting, a board room was created and coordinating Western images were installed while leather placements that featured the logo were placed around the conference room table.
3. Give Your Brand Room to Breathe
A great visual communication solution deserves to be seen, and The Lucky Spur Ranch & Resort extended theirs beyond their walls. A large steel hanging sign in the shape of the Lucky Spur was placed above the entrance of the property, matching the steel logo within the front gate. Rustic style signs were added to direct visitors where to park and where to go.
The exterior of the main event hall was graced with branding. Above the awning, the Lucky Spur clover was hung, a welcome sign was installed over the door and branded window graphics were installed on door glass. Then, above the board room exterior door, a wooden sign highlighted the “Bustin Loose Board Room.”
Taking the brand one step further around the property, Lucky Spur logo decals were applied to the hood of the property golf cart and to the door of the vintage truck used as decor. In addition, branded signs, materials and digital signage were created to take the brand into the community for future business opportunities at tradeshows.
Ready to Begin Your Brand Transformation?
Creating a comprehensive visual communication solution for your brand is necessary in an uncertain business landscape. It can also enable you to put yourself in the place of your customers and clients. Implementing consistent branding throughout your space, from the interior to the exterior, helps you saddle up for success. Call FASTSIGNS today!