Refreshing an Established Pharmacy Chain
Being in business for more than 65 years, Ritzman Pharmacy refreshed their branding to better reflect their services, motto—Remedies, Restoring and Reviving—and new pharmaceutical product line, REFRESHINQ.
Ritzman’s 20 locations, including their headquarters, received new signs and graphics to communicate the new branding and promote their products.
On the exterior of the locations, illuminated channel letters were installed and monument signs were refaced with the updated logo. Directional signs help guide people to entrances. On buildings with awnings, the fabric and awning graphics had to be replaced. The new logo was displayed on windows and doors facing outward using vinyl graphics. During the transition, FASTSIGNS® also provided temporary banners to communicate with customers that the change was coming, and managed all sign permitting needs.
Counter graphics, banner stands, posters, aisle markers, ceiling hangers and point of purchase displays were provided to extend the new branding inside the locations and inform customers of various products. To promote the pharmacy’s new line of weight loss supplements, REFRESHINQ, FASTSIGNS provided digital screens. Custom promotional products were also provided.
The pharmacy’s new branding is communicated consistently across multiple retail locations and promotional campaigns. FASTSIGNS of Medina, OH is owned by Ed Gonzales and Tob Coss.
2736 Medina Rd Suite 109, Medina, OH, 44256