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The Challenge

FreshBrew, a specialty coffee roaster and manufacturer in Houston, Texas, expanded its warehouse and office space to create an inviting space for visitors and employees.

The Solution

A variety of signs and visual graphics were used to extend FreshBrew’s branding and tell the company’s story throughout their facility.

Outside of the location, a monument sign and directional site sign were refaced to display the new brand identity, dimensional letters were placed on the building and branded parking signs were installed.

Inside, aluminum dimensional letters were displayed in the reception area and a sleek logo sign was mounted on the wall. Eight-foot tall canvas prints in the showroom show each stage of the roasting process. Images of the coffee beans were also applied using frosted vinyl on interior glass doors and windows. There is an oval metal sign mounted on an interior brick wall. In the owner’s office, a custom Andy Warhol-inspired art print incorporating the FreshBrew logo complements the brand décor. Custom plaques identify rooms and offices.

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The Result

FreshBrew’s brand identity is reinforced throughout the facility and showroom. The branded signs and décor graphics reflect the company’s mission and make a great impression for visitors, customers and employees.

FASTSIGNS® of Houston – Northwest Freeway is owned by Philip Dodd.

10622 Northwest Fwy,

Houston, TX 77092

713-680-1000