FASTSIGNS® Gears Up to Refresh a Bike Shop

by Jayme Nelson | Mar 31, 2015
(CARROLLTON, Texas) March 31, 2015—As brand identities evolve, companies and organizations need to update their signage and visual graphics. Bill’s Bike and Run, an iconic part of the Idaho Falls, Idaho community since 1947, decided to combine a relocation with a visual communications makeover from FASTSIGNS® to better reflect the brand’s mission and visually communicate their passion for biking.

“Visual graphics should be designed and implemented to engage and connect with the established customer base, and should position the company for future success with new clients,” said Drue Townsend, Senior VP of Marketing for FASTSIGNS International, Inc.

Bills Bike and Run

While Bill’s Bike and Run’s new building was under construction, FASTSIGNS interpreted architectural drawings with elevations and superimposed sign and visual graphic designs on them to help plan for interior décor and wayfinding signage. To brand the building, FASTSIGNS added a site sign, exterior signage, outdoor dimensional graphics and window graphics. FASTSIGNS also created interior dimensional signs, wall décor that included gallery wraps and wall murals, safety signs and ADA signage.

“I was very pleased with the logo, designs and the finishing touches FASTSIGNS put on everything,” remarked Gary Wight, owner of Bill’s Bike and Run. “The building graphics now identify who we are very well and show our expertise and passion because work was customized for our needs.”


FASTSIGNS International, Inc. is the worldwide franchisor of more than 570 independently owned and operated FASTSIGNS® centers located in the U.S., Canada, the U.K., Brazil, Mexico, the Caribbean, Saudi Arabia, the UAE and Australia (where centers operate as SIGNWAVE®).

As the largest sign and visual graphics franchise in North America, FASTSIGNS provides comprehensive visual marketing solutions to customers of all sizes - across all industries - to help them meet their business objectives and increase their visibility. To learn more, visit the FASTSIGNS® website or call 800-FASTSIGNS for a location near you.